Dentsu India has elevated Imtiyaz Vilatra to the role of Chief Executive Officer of Posterscope India after three years.
He joined the DOOH Agency as Country Head in October 2021 and was appointed the agency’s Managing Director in August 2022.
In his new role at Posterscope India, he aims to enhance Posterscope’s digital out-of-home (DOOH) and intelligent OOH (iOOH) offerings with a strong emphasis on data-backed, measurable outcomes for clients.
That being said, he will continue reporting to Anita Kotwani, CEO, Media – South Asia, dentsu, in his new role at Posterscope India.
With extensive experience spanning over 25 years, Vilatra is known for a focus on innovative and impactful OOH campaigns. He plans to further integrate advanced technologies like augmented reality, 4D experiences, and AI to strengthen Posterscope’s capabilities.
By merging dentsu’s digital expertise with Posterscope’s established OOH foundation, his vision is to meet evolving client needs and expand the agency’s reach in both urban and rural sectors as he intends to establish Posterscope as a leader in both traditional and digital OOH.
Commenting on the development, Harsha Razdan, CEO- South Asia, dentsu, said, “Imtiyaz’s elevation is a timely and strategic move, enabling him to drive Posterscope’s expansion in experiential and Below-The-Line (BTL) divisions, strengthening our urban and rural reach. His leadership remains a vital link between strategy and execution, translating our goals into meaningful partnerships for our clients and communities. I am confident that under Imtiyaz’s continued guidance, we will not only meet but exceed the evolving needs of our clients, setting new benchmarks for excellence. His exceptional passion and deep industry insights will be pivotal as we navigate a path where innovation meets purpose, driving change that resonates far beyond the immediate.”
To this, Anita Kotwani, CEO Media– South Asia, dentsu, added, “Imtiyaz’s elevation is a testament to his visionary leadership and commitment to redefining the OOH landscape. Under his leadership, Posterscope will strengthen its position within the dentsu ecosystem, embodying our ‘OneDentsu’ vision of unified, cross-channel marketing solutions. By seamlessly integrating OOH with digital, media, and experiential campaigns, Posterscope is set to deliver transformative, multi-channel experiences powered by dentsu’s advanced audience insights, driving precision and impact that elevate client outcomes.”
Furthermore, commenting on his elevation at the agency, Vilatra also said, “The OOH industry stands at a transformative juncture, with technology and data insights reshaping how we connect with audiences. Posterscope’s future lies in harnessing AI, programmatic DOOH, and real-time analytics to deliver dynamic, measurable campaigns. Integrating dentsu’s digital intelligence into our OOH offerings enhances our capabilities and raises the value we deliver through deeper engagement, personalization, and an integrated, ROI-focused approach.”
