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Home Editorial Opinions

IKEA Promotes Diwali Special Products With Amazing Offers To Attract Indian Customers

Aditi Malhotra by Aditi Malhotra
October 20, 2018
in Editorial Opinions
A A

IKEA India, the Swedish home furnishings retailer, is all set to brighten not just your lives but your homes too this festive season. With a carefully selected range of lights and decorative items, IKEA wants to help you create the look and feel of Diwali right where your comfort lies – at your home. Let your home embody the spirit of the festival of lights while you celebrate with your loved ones, without causing a dent in your bank account.

Prepared to take the festivities a notch higher, IKEA has products for everybody, even if your budget is as low as under INR 10,000! Keeping the sensitivities of the Indian market in mind, IKEA is focused on promoting festival special products for all pockets. IKEA is carefully choosing the tonality in its communication, by highlighting the budget aspect. Knowing the Indian customer’s concern over prices, IKEA is playing pretty smart. Here is a look at some of the products that IKEA is promoting especially for Diwali.

 

 

STRÅLA – Table decoration

 

Product description:

Bring this table decoration home to give it a soft welcoming glow and watch it create an ambiance that will linger every time you step out of the door.

  • Width: 21 cm (8 “)
  • Height: 21 cm (8 “)

STRÅLA – LED 5-armed candelabra, brass-colour

 

Product description:

Let lights twinkle from corners of your home and make you smile as you catch a glimpse of it. This lighting from IKEA is sure to get you in the festive mood with its classic thin-tipped lights.

  • Built-in LED light source
  • LED life time approx. 20.000 hours
  • Light color: Warm White (2700 Kelvin)

STRÅLA – Lamp shade, star red

 

Product description:

Move over lanterns, IKEA’s lamp shade is here to give you charge of how you would like to use it. Hang the shade from the ceiling as a pendant or anchor it on a base for a warm, cozy glow.

  • Shade: Paperboard, Foil
  • Ring: Polycarbonate plastic
  • Metal parts: Stainless steel

GODAFTON – LED tealight, in/outdoor, battery-operated, natural

 

Product description:

Who wouldn’t like diyas that refuse to die-out? These LED candles flicker like a real candle and are safe alternatives for homes with children. Convenient and easy to use, the built-in timer automatically turns on the light at the same time every day and then makes it shine for 6 hours. Also, since its LED, it consumes up to 85% less energy and lasts 10 times longer than incandescent bulbs.

  • Diameter: 4 cm (2 “)
  • Package quantity: 6 pack

GODAFTON – LED block candle in/out, set of 2, battery-operated grey

 

Product description:

No more worrying about replacing diyas or candles, IKEA’s LED block candles are here to your rescue. The candle blocks are safe for homes with children and pose no safety hazard. Convenient and easy to use, the built-in timer automatically turns on the light at the same time every day and then makes it shine for 6 hours. Also, since its LED, it consumes up to 85% less energy and lasts 10 times longer than incandescent bulbs.

  • 1 LED block candle (height 10 cm, dia. 7 cm)
  • 1 LED block candle (height 14 cm, dia. 7 cm)

So are you ready to decorate your home with IKEA products, this year?

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