iCubesWire has announced the addition of Industry first feature to its Influencer Marketing platform. The platform now enables hyperlocal influencer targeting at the pin code level, marking the beginning of precision marketing and regionally resonant content.
With this development, brands will be able to identify, connect and collaborate with influencers based on highly specific geographic locations, right down to individual zip codes.
Whether the objective is to reach bustling urban neighborhoods in Mumbai or remote towns in Tamil Nadu, iCubesWire platform is now backed by the capability to discover local voices that are crucial to driving meaningful engagement. It has access to over a million influencers across India, all mapped across 19,000 unique zip codes.
Commenting on the launch, Sahil Chopra, Co-Founder and CEO, iCubesWire, said, “Just like Unilever’s CEO Fernando Fernandez highlighted, there is now a strong push to collaborate with influencers across all of India’s 19,000 zip codes. That level of precision demands tools that are not only intelligent but deeply local. And that’s exactly what our team here at iCubesWire is delivering with this update to our Influencer Platform. So far we’ve connected brands to people, but now we’re connecting them to their communities, language and their identity.”
