Hyundai Motor India (HMIL) has entered into a partnership with reality TV show, Colors Khatron Ke Khiladi Season 14. With director Rohit Shetty hosting the show the spotlight is on ‘Hyundai CRETA Ticket To Finale Stunt’, featuring the new Hyundai CRETA as the star element as the winner of the stunt will receive a direct ticket to the finale episode.
HMIL has also launched the ‘Hyundai Drive to Win’ contest for customers which encourages them to visit Hyundai showrooms for test drives, offering them a chance to win a Hyundai EXTER and meet Shetty and the contestants of Khatron Ke Khiladi Season 14.
The Hyundai Drive to Win contest is designed to boost showroom traffic as it will offer customers visiting Hyundai showrooms for test drives a chance to win one Hyundai EXTER and five customers will get an opportunity to meet Shetty and contestants of Khatron ke Khiladi Season 14.
Commenting on the collaboration, Tarun Garg, COO, HMIL, said, “We are thrilled to partner with Colors Khatron Ke Khiladi this year. A show that epitomizes adventure and excitement, aligning perfectly with HMIL’s brand ethos. This collaboration allows us to connect with the youth and adventure enthusiasts, showcasing the New Hyundai CRETA 2024. Taking the adventure to another level, we are also inviting the viewers to be a part of Hyundai Drive to Win contest where they can seize the opportunity to win the coveted title of ‘Khaas Khiladi of the Season’. By integrating our brand into this high-energy format, we aim to create unique and engaging experiences for our customers, driving brand engagement and solidifying our presence further in the Indian market.”
