In the race of grabbing attention using new ideas, often marketers forget that hurting the emotions of people can make the campaign go wrong impacting the image of a brand. Often school and educational institutes attract audience using large billboards showcasing the success of their toppers.
In this process, they tend to forget that school are not only organized for making toppers but also for the all-round development of every child but sadly no one cares about such issues. Meanwhile, what’s making us write this article is because f a Hyderabad school which is getting slammed for putting up a billboard listing the toppers of Nursery class.
Priya Bharti High School decided to put up a billboard of ‘Nursery toppers’ around the city. Online users posted pictures of the hoarding which has gone viral on social media.
People believe that hoardings are sharing a sense of competition among the students at such a young age and this should be avoided. Some online users even tried contacting school authorities for this approach towards educating younger kids. Here are some of the reactions:
1.
Soon you will see nursery kid trying attemlted suicide if this kind if unwanted stress is not stopped 😬😬
— RaWon 🇮🇳 (@I2hav_voice) September 28, 2019
2.
I never understood this nursery ,ukg,lkg concept. My father directly admitted me in class 1, skipping all these bullshit & I am going to do the same wid my kids,if I hv ever any.
— Monalisha (@monapuski2411) September 28, 2019
3.
https://twitter.com/UdtaTeer14/status/1178015987410427904
4.
Just reducing the little Children to Rats. Preparing for the race where they will fail miserably in life. Taking away their childhood by such displays. It affects the psyche of parents which will be passed on to kids.
— BornPatriot (@IamBornPatriot) September 28, 2019
5.
https://twitter.com/16abha16/status/1177938228118089728
What do you feel over this? Share your views in the comments section.
