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HUL’s Ad Spend Decline By 6.5% YoY To Rs 1,510 Crore In Q4 FY25

Hindustan Unilever spent Rs 1,510 crore on advertising in Q4 FY25, a 6.5% decrease from Rs 1,616 crore in Q4 FY24. The company reported a profit of Rs 2,475 crore, down 3.4% from Rs 2,561 crore in the previous quarter

MM Desk by MM Desk
April 24, 2025
in Advertising
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HUL’s Ad Spend Decline By 6.5% YoY To Rs 1,510 Crore In Q4 FY25

Hindustan Unilever (HUL) shared its financial results for the quarter ending March 31, 2025. The company spent Rs 1,510 crore on advertising and promotions, which is 6.5% less than the Rs 1,616 crore it spent in the same quarter in 2024. However, compared to the previous quarter (October-December 2024), the ad spending went up slightly by 0.3%, from Rs 1,507 crore.

HUL made a profit of Rs 2,475 crore in the March quarter, which is 3.4% less than the Rs 2,561 crore it made in the previous quarter. However, its revenue from business activities went up to Rs 15,670 crore, compared to Rs 15,210 crore in the October-December quarter of the financial year 2025.

Rohit Jawa, CEO and Managing Director, HUL commented, “In FY’25, our turnover surpassed Rs. 60,000 Crores, with an Underlying Sales Growth of 2% and an EPS growth of 5%. While absolute volume tonnage grew in mid-single digit, it was partially offset by a negative mix. We delivered a competitive performance, further strengthening our market leadership during the year. This year marked a step up in our portfolio transformation with increased innovation in high-growth spaces, amplified investments in channels of the future, acquisition of Minimalist, divestment of Pureit, and the decision to demerge Ice Cream business. Looking ahead, we anticipate demand conditions to gradually improve over the next fiscal year. We are committed to the strategic objective of unlocking a billion aspirations supported by our robust business fundamentals, to continue winning competitively.”

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