Huella Services has launched NEXad, a Connected TV (CTV) product aimed to transform the CTV advertising landscape by combining interactivity, personalisation, and programmatic capabilities to deliver a powerful solution for brands seeking to make a lasting impact in the evolving digital landscape.
As per the Company, this launch represents a significant milestone for Huella Services as it solidifies its position in the digital advertising industry. The company anticipates that NEXad will revolutionise the sector by offering advertisers novel ways to connect with their target audiences and enhance ad experiences.
NEXad distinguishes itself by incorporating interactive elements and providing scalable solutions for brands using programmatic advertising.
“NEXad enables advertisers to deliver personalized and interactive content, creating a seamless and immersive experience. We believe it will open new avenues for meaningful audience engagement, blending creative excellence with technological innovation,” Karan Khanna, Co-Founder and COO of Huella Services, said.
