The fast-food chain industry has been one of the fastest-growing industries in the world. While the culture originated in the western countries and grew the most, India witnessed its emergence much later.
However, today India is one of the leading consumer pools of the biggest fast-food companies all over the world.
The likes of McDonald’s, Pizza Hut, and Subway, have found such breakthroughs in the Indian market that they have now started catering to the masses as per their preference in food.
When it started, Subway became one of the flagbearers of healthy food choices and has still been one of the tastier healthy food joints in the country. Let us take a look at how the brand came a global success and is still growing after more than five decades after its launch.
How The Journey Began
It was in the year 1965 that Dr. Peter Buck, a nuclear physicist, changed the life of a college student with a few simple words, “Let’s open a submarine sandwich shop.” His idea was born from the student, college freshman Fred DeLuca’s, need to be able to pay for his tuition.
Dr. Peter provided an initial investment of $1000 that helped the duo bring about the biggest change in the fast-food industry.
The partners opened their first restaurant in Bridgeport, Connecticut, where they served fresh, affordable, made-to-order sandwiches. The popularity of the sandwiches and the brand continued to grow over the decades but one thing remained the same and that was their core values and principles.
A Road To Success & Modernisation
By 1974, the duo owned and operated 16 submarine sandwich shops throughout Connecticut. However, like any wise businessmen, they realized that their dream of opening up 32 stores is far from near. This encouraged them to give the company up for a franchise which proved to be very beneficial for the brand that Subway is today.
By the end of 2010, Subway became the largest fast-food chain worldwide, with 33,749 restaurants, which was 1,012 more than McDonald’s at the time.
Its Marketing Approach
Subways’ marketing approach has always been extraordinary. The brand has taken into consideration its product theme and has worked around it perfectly. Keeping this in mind, customization has been one of the main campaign tools of Subway over the years.
Subway’s marketing approach displays the brand in a light where it is termed as a healthier choice but with a twist of flavor and choice of your own.
Its Achievements Today
Today, Subway has approximately 41,600 locations in 104 countries and territories, all independently owned. The brand has become the leading choice for people seeking quick, nutritious meal options that is both enjoyable and healthier than other fast food options available in the market.
