Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Case Studies
  • More
    • All
    • Celebrating Women Leaders
    • Events
    • Guest Posts
    • Podcast and Video
    Not A Sprint But A Marathon How Short-Form & Long-Form Content Complement Each Other

    Not A Sprint But A Marathon How Short-Form & Long-Form Content Complement Each Other

    Marketing In A World Of Tariffs & Slowdowns: How Brands Can Stay Resilient

    Marketing In A World Of Tariffs & Slowdowns: How Brands Can Stay Resilient

    Why Visual Content Is Essential For Small Businesses In 2025

    Why Visual Content Is Essential For Small Businesses In 2025

    How Data Warehouses Are Revolutionising Marketing Campaigns & Customer Insights

    How Data Warehouses Are Revolutionising Marketing Campaigns & Customer Insights

    The Role Of Generative AI In Predictive Customer Retention Strategies

    The Role Of Generative AI In Predictive Customer Retention Strategies

    Is Emotional Branding The Secret To Cultivating Lasting Consumer Loyalty?

    Is Emotional Branding The Secret To Cultivating Lasting Consumer Loyalty?

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Case Studies
  • More
    • All
    • Celebrating Women Leaders
    • Events
    • Guest Posts
    • Podcast and Video
    Not A Sprint But A Marathon How Short-Form & Long-Form Content Complement Each Other

    Not A Sprint But A Marathon How Short-Form & Long-Form Content Complement Each Other

    Marketing In A World Of Tariffs & Slowdowns: How Brands Can Stay Resilient

    Marketing In A World Of Tariffs & Slowdowns: How Brands Can Stay Resilient

    Why Visual Content Is Essential For Small Businesses In 2025

    Why Visual Content Is Essential For Small Businesses In 2025

    How Data Warehouses Are Revolutionising Marketing Campaigns & Customer Insights

    How Data Warehouses Are Revolutionising Marketing Campaigns & Customer Insights

    The Role Of Generative AI In Predictive Customer Retention Strategies

    The Role Of Generative AI In Predictive Customer Retention Strategies

    Is Emotional Branding The Secret To Cultivating Lasting Consumer Loyalty?

    Is Emotional Branding The Secret To Cultivating Lasting Consumer Loyalty?

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Case Studies

How Shark Tank India’s Marketing Strategy Made Everyone Speak About Entrepreneurship

Priyanka Kesarwani by Priyanka Kesarwani
January 18, 2023
in Case Studies, Marketing
A A
How Shark Tank India's Marketing Strategy Made Everyone Speak About Entrepreneurship

Shark Tank India’s marketing approach for the most recent season capitalizes on the show’s and the sharks’ fame from the previous season by emphasizing the special start-ups.

How Shark Tank India's Marketing Strategy Made Everyone Speak About Entrepreneurship

By emphasizing the show’s unique start-ups, Shark Tank India’s business model for the most recent episode wants to capitalize upon this show’s and the sharks’ popularity from the previous season.

Expected to give the unconventional format of the program, Sony Entertainment Television (SET) and its multimedia partner White Rivers Media (WRM) remained engaged with the audience consistently all across the season with live updates, decryption business jargon, Shark anecdotes, inspiring moments from the program, and highlighting each “deal,” describing the industry television show more comprehensive and relatable to the viewer.

Process

View this post on Instagram

A post shared by Shark Tank India (@sharktank.india)

Registration
Leveraging Social Media
Promos
Brand Association
Interviews and Associations
Viewership and Influence

View this post on Instagram

A post shared by Shark Tank India (@sharktank.india)

WRM encouraged participation in the exhibition by first reaching out to the startup community, college alums, and co-working spaces during the registration process. To interact with the public, the digital agency also built unique social media accounts on Twitter and Instagram. With its viral articles, it swiftly attracted 750K followers and went on to establish itself as the go-to source for all things show-related.

The pitchers will get one more chance to pitch their business in front of the Sharks, in Gateway to the Shark Tank Special Episode, streaming on 11th Feb on #SonyLIV pic.twitter.com/9KfMwo3veJ

— Shark Tank India (@sharktankindia) February 9, 2022

Additionally, WRM carried out a 100-hour counting down on media platforms before the start of the event, creating urgency and generating interest with content that revealed the structure and provided a sneak glimpse at the “Sharks.”

View this post on Instagram

A post shared by Shark Tank India (@sharktank.india)

WRM leveraged social media to interact with the show’s audience, doing everything from creating the sharks during LIVE sessions to marketing the “pitchers” and their original ideas and outlining the A-Z of “entrepreneurship” through selected material.

View this post on Instagram

A post shared by Sony LIV (@sonylivindia)

After the show’s premiere, it was simply a matter of time until content producers, companies, and communities were discovered partaking in viral settings through serial programming. Every aspect of #SharkTankIndia, including the Sharks and their answers, became a tangible part of popular culture as it continued to trend week after week. The monthly average of 1 million+ view on Reel material and supportive comments resulted in a significant rise in followers for the social media accounts controlled by SET and SonyLIV.

View this post on Instagram

A post shared by Shark Tank India (@sharktank.india)

Being a catalyst in changing India’s TV narrative with SET’s Shark Tank India has been an awesome experience. The language of commerce has become commonplace around the dinner table in the ordinary Indian home. Entrepreneurs become renowned figures after being recognized for their accomplishments in professional circles. The team’s major marketing successes so far this year have been these. revealed Shrenik Gandhi, co-founder, and CEO of White Rivers Media.

With the conclusion of the first season of Shark Tank India, the shift from fictitious drama to the goals of transformation has been a welcome storyline for the Indian TV viewing public.

Related Posts

Practo Appoints Shoumyan Biswas As Global Chief Strategy & Marketing Officer
People Spotting

Practo Appoints Shoumyan Biswas As Global Chief Strategy & Marketing Officer

by MM Desk
May 21, 2025

Practo, a health services platform, has appointed Shoumyan Biswas as its new Global Chief Strategy and Marketing Officer. He brings...

OLX India Appoints Olive Sen As Chief Business Officer – Horizontal Business Unit
People Spotting

OLX India Appoints Olive Sen As Chief Business Officer – Horizontal Business Unit

by MM Desk
May 21, 2025

OLX India has appointed Olive Sen as Chief Business Officer – Horizontal Business Unit (Non-Autos). In this strategic role, he...

Latest

Beyond The Hype: What CTV Really Means For India’s Advertising Future

Beyond The Hype: What CTV Really Means For India’s Advertising Future

May 21, 2025
Kareena Kapoor Backs Teen Dental Health In Laxmi Dental’s Latest Campaign

Kareena Kapoor Backs Teen Dental Health In Laxmi Dental’s Latest Campaign

May 21, 2025
Unity Bank Unveils ‘This is New Banking’ Campaign To Showcase Modern, Inclusive Banking

Unity Bank Unveils ‘This is New Banking’ Campaign To Showcase Modern, Inclusive Banking

May 21, 2025
Practo Appoints Shoumyan Biswas As Global Chief Strategy & Marketing Officer

Practo Appoints Shoumyan Biswas As Global Chief Strategy & Marketing Officer

May 21, 2025
Prose On Pixels Appoints Joris Knetsch As APAC Lead

Prose On Pixels Appoints Joris Knetsch As APAC Lead

May 21, 2025
OLX India Appoints Olive Sen As Chief Business Officer – Horizontal Business Unit

OLX India Appoints Olive Sen As Chief Business Officer – Horizontal Business Unit

May 21, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers’24
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers’24
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Case Studies
  • More

© 2024 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.