What’s trending on Twitter? It’s #Chandrayaan2
If you are one of those active Twitter users you may as well have noticed #Chandrayaan2 trending for a major part of the day only recently when excited Indians took to the platform to celebrate this milestone achieved by the ISRO.
ISRO played an essential part in building the buzz with it’s hand down creativity on social media platforms. To keep people engaged they regularly updated their social media channels with the latest news about the spacecraft- #Chandrayaan2.
While all social media platforms like Facebook, Instagram and Twitter were actively in use and regularly updated, it was Twitter that was reserved for the main action.
Here’s what ISRO did to get us hooked to their Twitter account-
1. Role Play By ISRO
ISRO in full creativity adapted the role of Chandrayaan 2 for social media post and spoke about it’s journey in the space.
Hello! This is Chandrayaan 2 with a special update. I wanted to let everyone back home know that it has been an amazing journey for me so far and I am on course to land on the lunar south polar region on 7th September. To know where I am and what I'm doing, stay tuned! pic.twitter.com/qjtKoiSeon
— ISRO (@isro) August 17, 2019
2. #ISROmissions
ISRO has been putting up graphic creatives to inform people about their missions. Recently, a majority of the #ISROmissions has been around #Chandrayaan2. Here, they disseminate scientific information in easy language.
#ISROmissions
Take a look at the challenging #Chandrayaan2 mission, a sequel to the successful #Chandrayaan1.
#Chandrayaan2 will carry 13 Indian Payloads and one passive experiment from NASA.
Stay tuned for more updates. pic.twitter.com/OjoQjV4saM— ISRO (@isro) May 15, 2019
3. #MoonMission
Another hashtag at play to make people aware of the different facets of the mission is #MoonMission. The creatives, in English, are being put up as images or a cluster of some in a video format.
There’s one thing we can’t measure here though — the hopes and dreams of millions of Indians riding on #Chandrayaan2! #ISRO #MoonMission pic.twitter.com/8LGFuf4Lfy
— ISRO (@isro) August 16, 2019
4. #MoonEssentials
To keep things interesting and engaging on Twitter ISRO has been running #MoonEssentials campaign, asking people to share what people would like to take to the moon. Several editions of this were done before the launch.
Our future Moon travellers have responded — and how! A few interesting answers are by @siddhant_shenoy, Hyderabad, @ivigneshwar, Hyderabad, and Dev Ghosh, Kolkata. We’re especially happy to see that the Indian flag is the most common #MoonEssential in everyone’s list. pic.twitter.com/2wLKhbfidB
— ISRO (@isro) July 9, 2019
5. #CelestialShutterberg
On the occasion of World Photography Day they asked people to share images of the moon. This helped them get to traction and engagement on their social media channels.
Check out this strawberry full moon, courtesy – @tsewangd3. Keep your #CelestialShutterbug images coming in for a chance to be featured here! #astrophotography #isro pic.twitter.com/UiyP6LmTmp
— ISRO (@isro) July 11, 2019
6. #ChildhoodMemories
Watching the moon drift along with the car has been a part of most people. Leveraging on and in an effort to find such stories, ISRO ran a campaign asking people to share their moon-featuring #ChildhoodMemories.
Thank you for sharing a piece of your childhood with us. Some of the responses that stood out are highlighted below. It’s great to see so many of you with fond memories about the Moon. Stay tuned! @sehwagkimaa @PravinN_kale @VirajKiChidiya #ChildhoodMemories #Chandrayaan2 pic.twitter.com/YI91oDfX2J
— ISRO (@isro) August 7, 2019
7. #MoonMania
#MoonMania was another hashtag being used by ISRO to share interesting moon facts with the netizens.
All the planets in our Solar System have their own unique moons – except Mercury and Venus. Read on to find out more about them and what makes them so unique.#Chandrayaan2 #ISRO #MoonMania pic.twitter.com/iEs6PbMVli
— ISRO (@isro) August 8, 2019
8. Video propulsion
In the posts put forth by ISRO, the number of videos are significant. They have roped in key people, highlighting the process behind the mission.
What role does industry partnership play in the progress of space research? Listen to ISRO Chairman K Sivan's message to find out! https://t.co/5SxaKb5PLw #Chandrayaan2 #GSLVMkIII #ISRO pic.twitter.com/X1mugKM3Vn
— ISRO (@isro) July 14, 2019
9. Documenting emotions
The most important aspect of #Chandrayaan2 is how a moment was created in the Twitterverse, fuelled by posts tweets of ISRO, various politicians, citizens, and officials. Emotions have been well-documented by them, digitally.
#ISRO
Visitors excited to witness the launch of #Chandrayaan2 from viewers gallery at Sriharikota pic.twitter.com/9grPopgyxt— ISRO (@isro) July 22, 2019
10. Detailed Text Updates
Some of the most important and essential updates that could not be shown visually were shared as text-only updates.
Filling of Liquid Hydrogen for the Cryogenic Stage(C25) of #GSLVMkIII-M1 commenced#Chandrayaan2 #ISRO
Updates will continue…….— ISRO (@isro) July 22, 2019
#Chandrayaan2 #ISRO
Two hours to go !!! Filling of Liquid Oxygen in Cryogenic Stage(C25) of #GSLVMkIII-M1 completed and Filling of Liquid Hydrogen is in progress— ISRO (@isro) July 22, 2019
