What happens when infatuation turns into love, love turns into obsession and the obsession turns into an invasion horror? Hacked, the upcoming stalker-thriller flick by ace filmmaker Vikram Bhatt starring Hina Khan and Rohan Shah deal with the cyber-stalking practice that has started to develop since the advent of social media in our lives.
The campaign started with the tagline #NowhereToHide, giving us the initial impression of the film. It was paired with two teaser posters to announce the release date of Hacked.
Hacked Teaser Posters:
In order to build hype around the trailer, Zee Studios initiated a selfie campaign, where an inverted message was written that communicated the audience about the Poster of the film, featuring the lead pair i.e. Hina Khan and Rohan Shah.
Click a selfie to crack code: ERROR 4:04
At 4:04 today, there will be #NowhereToHide for you. Secure your connection and be prepared to get #Hacked.
This activity was amplified by the celebrities as well, with Hina Khan and Vikram Bhatt sharing it on their personal profiles as well.
Once the poster was launched at 4:04, it took the Twitter trends and resulted in a wide reach and mention for the film.
Hina Khan
Privacy is a myth. There is #NowhereToHide! You will be #Hacked on 07.02.20@TheVikramBhatt @ZeeStudios_ @Rohaan_@mohitmalhotra9#SidMakkar @amarthakkarca@krishnavbhatt #NowhereToHide #JatinSethi pic.twitter.com/AQ4bAu3cHQ
— Hina Khan (@eyehinakhan) January 17, 2020
Zee Studios
Privacy is a myth. There is #NowhereToHide! You will be #Hacked on 07.02.20@TheVikramBhatt @ZeeStudios_ @eyehinakhan@Rohaan_@mohitmalhotra9#SidMakkar @amarthakkarca@krishnavbhatt #NowhereToHide #JatinSethi pic.twitter.com/Ix3mriHVRe
— Zee Studios (@ZeeStudios_) January 17, 2020
Post this activity, Social Media accounts of Zee Studios, Hina Khan and other cast members of the film got hacked, with a video of a hooded figure trying to copy the trailer file were posted. The message saying Error 12:00 started to flash, giving a hint for the next creative push.
Hina Khan
Your systems have been overwritten! The answer to the trailer launch lies in the video. 20.01.20 🎬@TheVikramBhatt @ZeeStudios_ @Rohaan_#SidMakkar @amarthakkarca@krishnavbhatt #NowhereToHide #JatinSethi pic.twitter.com/EnqApC2kLt
— Hina Khan (@eyehinakhan) January 18, 2020
Zee Studios
Your systems have been overwritten! The answer to the trailer launch lies in the video. 20.01.20 🎬@TheVikramBhatt @ZeeStudios_ @eyehinakhan@Rohaan_#SidMakkar @amarthakkarca@krishnavbhatt#NowhereToHide #JatinSethi pic.twitter.com/7xuED8ngqQ
— Zee Studios (@ZeeStudios_) January 18, 2020
Next day at noon, a matrix visual was launched that when seen carefully, gives the communication that the trailer drops tomorrow. It was paired with a link to the microsite, on which when you click takes you to a landing site that gives an experience of your device getting hacked, followed by a trailer invite.
