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    The Phygital Revolution: Merging Physical & Digital Retail

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    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

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Home What’s Buzzing

How Brands Are Raising Awareness To Fight Against COVID-19

Manpreet Singh by Manpreet Singh
March 18, 2020
in What’s Buzzing
A A

An Indian mystic said a few days ago, “When calamities come our way there are many ways to handle it. Let’s handle it gracefully.”

Well, something similar many brands are trying to do. They are handling it gracefully.

It is the time when the whole world is fighting against the pandemic. And when it actually comes to one’s doorstep, one realises what devastation this pandemic has caused.

Above all, there is a lot of negativity all around concerning coronavirus. In this time of crisis, one needs some support, some hope, some compassion to fight the virus.

You are all hearing all sorts of things about COVID-19. Now, let’s just see how these brands rise against COVID-19 and spread positivity* instead of negativity.

Prudential Singapore – #DOgood

Carousell – #ChooseToGive

Western Union – Behind Every Mask There Is A Heart

We are doing our part to bring the global community together to combat #COVID19. Along with @WesternUnion, we will match donations up to USD $500K to fight #coronavirus & provide relief. Click to donate & make your donations go further with the match.

— Western Union Foundation (@WesternUnionFdn) February 17, 2020

AIA Singapore

Mediacorp- #StrongerTogether

As Indian mystic said, “Some handle calamities in a nasty way. Some handle it gracefully.”

So why not handle it gracefully and be polite and kind to others.

Note: Don’t misinterpret positivity with overlooking precautionary measures. Adopting all the precautionary measures and health guidelines is sensibility but spreading hopelessness is obviously stupidity.

WHO Guidelines

https://youtu.be/1APwq1df6Mw

Australian Government Department of Health – Good Hygiene Starts Here

https://youtu.be/K-6pjI58Ajs

If you find this information useful and worthy, share it with your friends and family to spread some positivity in this time of acute crisis.

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