Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Startups

How 2 Guys Started ‘Engineer’s Thela’ & Earning Upto Rs 45000 Per Month

Rinie Wilson by Rinie Wilson
September 24, 2021
in Startups
A A

The year of the pandemic has caused many job losses all over the world. Whether it is a business owner or a salaried professional, everyone has been left struggling to make ends meet.

But the human race is known to survive even the most difficult situations. There have been many stories that show how determined man can be to bounce right back up.

Problems of the Pandemic

Two engineers of Malkangiri, Odisha, have discovered their calling after experiencing extreme job crises after the pandemic. Priyam Bebarta and Sumit Samal have started ‘Engineer’s Thela’ that serves one of the most amazing biryanis in town.

Priyaam has a degree in Mechanical Engineering while Sumit is a Civil Engineering. Despite completing their courses last year, both of them were unable to get jobs after the pandemic hit.

Qualified as engineers, they could not get the opportunities that would be up to their caliber. The duo managed to get themselves corporate jobs but needed something to boost their morale and interest.

A New Start

The duo decided to start their own food cart business. However, they did face the issue of investment as they had limited funds of their own and their parents had already invested a lot in their education.

They pooled in an initial investment of Rs 50,000 from their savings.

Then they saw a broken hand cart lying waste near their house. The duo decided to repair and decorate the cart to their liking and even put up colorful lights on it.

Now, since none of them was a chef they did require some help. Priyam shared that they hired two cooks and rented a room where all the daily operations were made.

They named the cart ‘Engineer’s Thela’ and parked it near the Malkangiri collector’s office. To their surprise, the name of the cart did the trick to attract as many customers on the first day as possible. Later, the tempting biryani made the business a success.

A plate of chicken biryani at ‘Engineer Thela’ costs Rs 120, while half a plate costs Rs 70. With their popularity at its peak, the small eatery is able to sell more than 100 plates a day.

“Our cost per day works out to be around Rs 1,000, while the output earns us up to Rs 8,000. After deducting operational costs, we end up making a monthly profit of around Rs 45,000,” reveals Priyam to BetterIndia.

Related Posts

7 Best AI-Based Resume Builders
Startups

7 Best AI-Based Resume Builders

by Syed Murad Ali
February 15, 2024

AI-based resume builders are like smart helpers that use technology to make your resume stand out. Here are some of...

Nasscom Reveals 26 Indian Startups To Mobilize Generative AI Potential
Funding Update

Nasscom Reveals 26 Indian Startups To Mobilize Generative AI Potential

by Priyanka Kesarwani
November 1, 2023

Nasscom has launched its pioneering Generative AI Foundry program, selecting 26 startups from a pool of over 70 applicants. These...

Latest

Apurva Sircar Joins Z-TECH India As Chief Revenue & Growth Officer

Apurva Sircar Joins Z-TECH India As Chief Revenue & Growth Officer

December 16, 2025
Ravi Ranjan SBI Managing Director

SBI Appoints Ravi Ranjan As Managing Director

December 16, 2025
Meta Appoints Aman Jain As Head Of Public Policy In India

Meta Appoints Aman Jain As Head Of Public Policy In India

December 16, 2025
Dharma Productions Acquires Cornerstone’s Stake In Talent Agency DCA

Dharma Productions Acquires Cornerstone’s Stake In Talent Agency DCA

December 16, 2025
Warner Music India Appoints Ashok Parwani As Head Of Music For South India

Warner Music India Appoints Ashok Parwani As Head Of Music For South India

December 16, 2025
Marico Appoints Vikram Karwal As CMO

Marico Appoints Vikram Karwal As CMO

December 16, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.