Tech-led music licensing solutions startup- Hoopr has launched Hoopr Brand Solutions (HBS) – a new creative-tech arm, to strengthen its B2B offerings as well as bring together its platform, music library and vast creator network to offer music-led, integrated brand solutions.
With this development in place, HBS is set to redefine the integration of music, content, and community for brand engagement by focusing on using music as a strategic branding tool.
The same will be spearheaded by Meghna Mittal (Co-founder & CRO), along with Kartikeya Haritwal (Sales Head) and Alok Kaul (Creative Lead), under the able guidance of Gaurav Dagaonkar (Co-founder & CEO).
HBS endeavors to work closely with brands and their creative agencies in a bid to identify the most seamless and impactful music integrations in their sustained creative strategies- right from launch, to awareness, to promotions, to engagement.
As part of its launch, HBS shall tap into Hoopr’s 250,000+ artist and creator network, through its platform, to offer brands a high-quality, low-cost turnaround for songs, brand anthems and music videos, in multiple languages and a wide array of genres, followed by facilitating music distribution on streaming platforms and amplification on social media platforms like Instagram, YouTube and Snap, through its creator community.
Since the company believes that music-led campaigns offer a higher organic engagement and brand recall as compared to traditional advertising, HBS has also partnered with popular YouTube music channel, Songfest, to offer wider reach, distribution and engagement to brands.
That being said, HBS has already partnered with some of India’s most prominent brands and agencies including Himalaya, Myntra, ITC, Motivator World as clients, and artists such as Monali Thakur, Nikita Gandhi and Shaan, along with multiple independent artists.
As per the startup company, Hoopr Brand Solutions is tapping into the Rs 3,500 crore creator market, alongside the rapidly expanding Rs 40,000 crore digital advertising market, positioning itself as one of the key players in the advertising ecosystem.
“The company’s data-driven approach, backed by its own tech platform, creator network and ad-ex insights, will offer measurable ROI for brands seeking innovative brand solutions through music. By focusing on collaboration and co-creation with both brands and content creators, Hoopr is committed to building long-term intellectual properties that leave a lasting impact,” it said in a press statement.
Commenting on the launch of HBS, Gaurav Dagaonkar, Co-founder and CEO, Hoopr, said, “At Hoopr, we’ve always been passionate about empowering creators and brands with high-quality music. Brands, today, are actively looking to use music as a medium to connect with their audiences and with HBS, we’re bringing together all the elements of our ecosystem to offer our clients a comprehensive bespoke solution for higher engagement through music. It is like a brand having its own label and music strategy that suits its positioning and TG, completely powered by Hoopr.”
To this, Meghna Mittal, Co-founder and CRO, Hoopr, added, “Music and music videos are the most consumed forms of entertainment today, which is why brands are increasingly integrating them into their marketing strategies. With Hoopr Brand Solutions, we aim to help brands unlock that potential through campaigns that are not only impactful but measurable and long-term. We want to shift the mindset that only large brands or specific categories can leverage music strategy—music is a universal format that resonates across categories, builds an emotional connect and contrary to popular belief, is extremely cost-effective.”
Furthermore, Mittal also went on to add, “Much like influencer marketing has become a staple for brands, we believe music marketing is the next frontier. It’s time for every brand to have a year-round music strategy.”
