Each festival has its own special theme, ensuring that no matter which one you’re celebrating, Hilary Rhoda has the perfect beauty look for you. From ‘Hilary Hai Toh Rang Hai’ for the vibrant colors of Navratri to ‘Hilary Hai Toh Shringar Hai’ for the beauty of Karwachauth, and finally, ‘Hilary Hai Toh Roshni Hai’ to brighten up your Diwali celebrations.
Festive Beauty Must-Haves: Quick Cream Blush & Power Of Matte Liquid Lipstick
For this festive season, Hilary Rhoda is highlighting two standout products: the Quick Cream Blush for that perfect natural glow and the Power Of Matte Liquid Lipstick for bold, statement lips. These beauty essentials are made for the modern Indian woman, offering high-quality results at prices that won’t empty your wallet.
The campaign videos showcase how these products effortlessly enhance your festive looks. With a focus on radiant skin and bold lips, Hilary Rhoda makes it easy to achieve stunning looks at affordable prices, ensuring that beauty is accessible for every occasion. The campaign has already garnered over 15M views on social media, further showcasing its success and popularity.
Vatsal Agrawal, the CMO of Hilary Rhoda, shares the brand’s vision for the campaign: “We want to show women that looking and feeling beautiful during the festive season doesn’t need to be expensive. Our products are designed to enhance natural beauty, and they’re priced so that everyone can enjoy them.”
A New Era for Hilary Rhoda
After launching into the digital world in January 2024, Hilary Rhoda has fully embraced platforms like Instagram Reels and YouTube Shorts. Collaborating with beauty influencers and creators, the campaign aims to connect with audiences through videos that celebrate friendship, womanhood, and the joy of beauty.
“We’ve seen incredible demand for our products since the campaign started,” says Anushree Mishra, Brand Manager at Hilary Rhoda. “The festive buzz is real, and our customers are loving the convenience of finding us online.”
A Fresh New Look for a Trusted Brand
Hilary Rhoda’s digital transformation is just the beginning. As the brand expands its presence online, it’s also staying true to its roots in retail, giving customers the best of both worlds. Whether you’re discovering the brand through an Instagram video or in a local store, Hilary Rhoda is ready to be part of your festive celebrations.
“We’re excited to bring Hilary Rhoda into this new digital space,” Agrawal explains. “Our customers now have even more ways to discover our products and explore beauty in a fresh, new way.”
So, as the festive season approaches, Hilary Rhoda is here to make sure you have the perfect beauty essentials for every celebration. After all, what’s a festival without a little sparkle?
