Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Misc

Here’s Why So Few Women Work In India

Shubham Sachdeva by Shubham Sachdeva
June 16, 2018
in Misc
A A

Things have changed in our country still there are less than 25 percent of women of working age in the labour force of India. Among G-20 countries, only Saudi Arabia is worse. Reports from the latest two surveys from the employment services reveal that the numbers have changed immensely after 2004. If we go deep it can be concluded that rural India is still lacking women doing jobs.

Source

If we talk about religions, Sikhs and Muslims have reported the highest share of women attending to domestic duties. Only upper caste are showing interest in working in the corporate sector. One of the major reasons for women not working in companies is the society which burdens them with other tasks. In rural India, it means doing things like fetching water or collecting firewood and in urban India, doing household works and childcare takes most of their time.

Different states showing different numbers

In Uttar Pradesh, Punjab and Haryana, women face more barriers as compared to states such as Tamil Nadu, Karnataka or Kerala and this is due to the mindset of people. Surveys show that women are interested in doing part-time jobs more because of lack of time.

Failing government policies

Source

Works such as tailoring, cosmetics, dairy industry are most preferred by Indian women. Government has introduced programmes like skill India but these are mainly focused on males. The demand for such courses is at its peak as more women are becoming aware of financial independence and want to help their families.

Education not helping women?

Source

The belief that education leads to jobs is a myth in India. In rural India, 67% of girls who are graduates do not work, shocking! isn’t it? More girls are being educated in than boys every year but somehow boys find work as they are seen as the financial supporters of the family.

Sectors with growth are dominated by men

Sectors with the maximum growth have maximum hiring. For example, Telecom and banking are growing well right now and around 80 percent of employees are men in these sectors. It’s not that women don’t want to work but they don’t get opportunities in lucrative jobs.

Related Posts

Unilever’s Sandeep Tanwani Joins Pidilite As Chief Marketing Officer
Misc

Unilever’s Sandeep Tanwani Joins Pidilite As Chief Marketing Officer

by MM Desk
November 18, 2024

Pidilite has onboarded Sandeep Tanwani as Chief Marketing Officer (CMO). Previously, he served as Vice President (VP) of Unilever Professional...

Bellavita, The Great Khali & Abhishek Banerjee Say “Deo Bachche Lagate Hai”
Misc

Bellavita, The Great Khali & Abhishek Banerjee Say “Deo Bachche Lagate Hai”

by MM Desk
November 18, 2024

A beauty and personal care brand, Bellavita has unveiled its new advertising campaign, with the aim to reposition perfumes as...

Latest

Django Scales Operations From A 240 sq ft Room To A 4000 sq ft Integrated Agency

Django Scales Operations From A 240 sq ft Room To A 4000 sq ft Integrated Agency

December 4, 2025
La Pink, Haldi Se Honeymoon Tak, microplastic-free beauty, wedding campaign, skincare rituals, emotional storytelling, Indian couples, natural glow, Nitin Jain, beauty formulations

La Pink Unveils New Wedding Campaign Exploring The Journey From Ceremony To Connection

December 4, 2025
Print Ad Space Sees 3% Growth In Jan–Sep 2025 :TAM AdEx

Print Ad Space Sees 3% Growth In Jan–Sep 2025 :TAM AdEx

December 4, 2025
BCCI & Adidas Roll Out Team India’s T20 World Cup 2026 Jersey

BCCI & adidas Roll Out Team India’s T20 World Cup 2026 Jersey

December 4, 2025
Junglee Games Elevates Co-Founder Kapil Rathee As CEO

Junglee Games Elevates Co-Founder Kapil Rathee As CEO

December 4, 2025
seventy five percent-browsing-happens-online-while-ninety percent-buying-happens-in-store-caratlanes-shaifali-gautam

75% Browsing Happens Online While 90% Buying Happens In-Store: CaratLane’s Shaifali Gautam

December 4, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.