Textile firm Siyaram Silk Mills Limited has announced Bollywood actor Ranveer Singh as its new brand ambassador at a time when the company is looking to make expand its business all across the world.
Started in 1978, Siyaram’s is transforming itself as a textile manufacturer with brands like Oxemberg, J. Hampstead, Siya, Cadini, Casamoda and Mistair.
The company has the history of picking attractive celebrities for its promotion as a flagship brand by signing names like Saif Ali Khan, Mahendra Singh Dhoni, Hrithik Roshan and Neil Nitin Mukesh.
Talking about the association, Ranveer Singh said:
“Siyaram’s is truly an iconic brand. One that has a great legacy. I’ve grown up watching the Siyaram’s ads so to have been chosen as the ambassador of the brand is quite nostalgic moment for me. I remember the biggest and most magnificent looking ads were Siyaram’s. So, I’m really excited that I am a part of the Siyaram family. I have always envisioned it as a brand that inspires people. There is a sense of empowerment and success that comes by just wearing suits made with Siyaram’s. Their fabrics are innovative, have unique designs and high quality which enable an exceptional fit.”
Also Read: Reasons Why Nykaa Chose Janhvi Kapoor As Its New Brand Ambassador
With this deal, Siyaram’s is looking aggressive with its marketing and we tried guessing some reasons why Ranveer Singh has been chosen among other big names.
Target audience
With Ranveer Singh, Siyaram’s can easily attract its young audience. Ranveer has a dashing personality and has achieved success in a quick time. These factors will help the brand to connect with the audience in a better way.
Fashion sense
Ranveer is not only popular for his acting skills, but he has also gained immense fame for his unique looks on award functions and Bollywood parties. He doesn’t care even if he gets criticized for his fashion sense and that makes him stand out from the crowd.
Energetic behavior
Ranveer is not someone who can sit idle and do his work. He has the habit of doing everything with his complete dedication and energy. Siyaram’s wants to showcase that the company aims to grow in the market with strong momentum.
Even Ramesh Poddar, CMD, Siyaram said,
“We have signed up Ranveer Singh as our brand ambassador given his sheer popularity across demographics. He is a style and youth icon. Siyaram’s has been a leader in textiles and fabrics for men’s fashion by making global fashion accessible to the Indian consumer and our products come with a culture of legacy and values. Ranveer Singh clearly defines the attributes of our brand –Siyarams and we are looking forward to this fashionable journey with him.”
