The growing need and popularity of social media platforms has surely impacted our every day lives and decisions in may ways. It would not be wrong to say that social media is amongst the biggest influencers in this age of digital media.
Lok Sabha Elections 2019 which saw a historic win of BJP and Mr. Narendra Modi will forever be remembered for the social media wave it created over social media which includes Facebook, Instagram, Twitter, LinkedIn and TikTok.
TikTok who has been in news since the beginning of the year played a great role in creating a “Modi wave” amongst its 120 million users. The Chinese app which lets you make and share videos helped in circulating the famous dialogues, speeches and candid reactions from Modi on smartphones across the country.
Sharing her story Riya Kalwani, content writer said, “One day, my Instagram was flooded with TikTok videos showing Congress President Rahul Gandhi and Modi sharing hugs and winks during a Parliament session with ‘Aankh maare, ladka aankh maare’ song playing in the background. It will always be one of my favourites this election season.”
“Seriously, whoever took the time and energy to make these videos, hats off to them,” she added.
Some of the most recalled videos on the app that went viral remained of the young voters who recorded themselves shouting the famous “Mitro” and “Phir ek baar Modi sarkaar”.
Not just individuals but families recorded themselves imitating Modi’s “Aap aashvast rahiye, aapka ye chowkidar, poori tarah chowkanna hai” dialogue along with videos on the “Mein bhi chowkidar hu” songs.
“So many people did TikTok videos on ‘Zyada se zyada ye mera kya kar lenge? Aree hum toh fakeer aadmi hai, jhola leke chal padenge’ dialogue. It was everywhere. There was also this one where people have dubbed Modi discussing popular daily soap ‘Ye rishta kya kehlata hai.’ Just hilarious,” said Deepika Tiwari, a media student.
Another TikTok video that trended showed a TV screen recording of Modi speaking in a session with a paper in hand and his supporters banging the table behind him in agreement along with a famous dialogue from Bollywood movie “Munna Bhai MBBS”: ‘Sir, bahar casualty mei koi marrne ki halat pe raha, toh usko form bharna zaroori hai kya?”
In addition to this a clip of Modi from his interview with the Bollywood star Akshay Kumar went viral on the app where he mentioned that he enjoys memes on internet.
