Popular websites like Paytm Flipkart and Amazon have been very popular this festival season due to the discounts they offered on almost all categories. It has also been seen that local vendors have participated in these sales with great interest. These vendors buy products at discount offers and sell them at high rates near to the maximum retail price. This can be done very easily just by creating multiple accounts on these e-commerce websites and keeping an eye on the latest offers during the big sales. Reports have shown that these vendors have a high share of about 20% in these online sales this season and they are happy to buy everything ranging from mobiles to the daily need products.
The most popular smartphone brands which have been grabbed madly by these traders include iPhone, Oppo, Vivo, Redmi, Motorola, and Samsung, due to the high discounts on them. Whereas, in FMCG products such as soaps, sanitary pads, diapers, sauces, chocolates, juices, and snacks have been preferred. This is something like FMCG companies used to get from the multinational retail chains but as online shopping is easier to access the effect has been far more as compared to earlier times. Although there are strategies made to prevent bulk buying in these websites still these vendors are not easy to ignore this time.
This is a big concern for these websites as the customer is still getting products at high prices and so much of their money has been spent on marketing still most of the people are happy to buy products at a high price from the local vendors rather than from the big online players.