An eve like the Republic Day is indeed a day to celebrate with absolute pride and vigor. This Republic Day some of these brands have made sure to celebrate it in their own way thereby keeping up the spirit of patriotism and celebration thereby evoking a feeling of pride among the citizens. Starting from limited edition packaging, social media posts to TV commercials, take a look on how the brands are creating a space to connect with their consumers.
Parle-G
We all have another level of connection and nostalgia attached to this brand. Agreed? Every kid’s favorite Parle-G in it’s Republic Day ad gives a small glimpse into it’s journey with the nation for over the years, that has grown stronger as it comes to connectivity and emotions. Let’s take a look at this beautiful ad:
Godrej Group
“Hum Honge Kamyab”- growing up we all have heard this song especially on eve of Republic Day or Independence Day. On the occasion of 73rd Republic Day, Godrej Group unveils a rendition of this song titles as- The Bharat Hoga Kamyab Anthem, which features all the frontline workers such as doctors, nuse, security guard, ambulance driver, milkman, NGO executives and many more to relish and celebrate the spirit of patriotism. The film also features some of the individuals who took up great and unique initiatives for the well-being of the citizens during the crisis period of the COVID-19 pandemic.
Ambuja cement
Who hasn’t come across the legendary ads of the brand Ambuja cement. On the eve of 73rd Republic Day celebration Ambuja cement draws light on the inspiring story of Saidpur, a village in UP with a tradition of every household sending a soldier to become Nation’s unbreakable and reliable wall. Titled as ‘#IndiaSalutesSaidpur’ is all about the beautiful glorification via poetry and visuals that celebrate and salute this village and its remarkable contribution by the people.
Ghadi Detergent
Can hear the title track of this very popular brand even now as we write about it! Ghadi detergent has very beautifully portrayed the little contributions by the ordinary masses in our day-to-day life that makes them as well as our country a special one. It celebrates the beauty in the ordinary on the eve of 73rd Republic Day.
Tata Tea Premium
Tata Tea has always surprised us with its creative and unique ad campaigns. For the eve of 73rd Republic Day they came up with an amazing concept of celebrating the unique diversity of our nation with its latest Desh Ki Jhnaki initiative wherein each Jhanki(tableau) is designed with the elements that reflects the pride of the respective regions, capturing customs, traditions and culture based on each state. The inspiration to this design has been drawn from their state specific packs. This initiative by Tata Tea is an ode to the diverse elements that makes India unique in its own way.
Dunzo
If you go through their Instagram feed you will come across a post based on right to eqality thereby wishing its audience a Happy Republic Day. The post is a creative presentation of a pizza cut equally into slices thereby representing the right to equality for every individual.
Indigo
Fly high with Indigo’s new marketing strategy where they have beautifully presented the spirit of celebration for the eve of Republic Day. In the poster we can spot six aircrafts each one emitting the colors of the Indian National flag in sequence thereby hailing high with a flying salute to the nation.
Amazon Prime
Amazon prime is our next stop destination for satiating our filmy keeda. This Republic Day, Amazon Prime has wished its audience in its own unique style featuring a the last scene from the very popular movie Shershaah which portrays the moment of victory, pride and vigor for India.
Zomato
Zomato never fails to amaze us with its highly creative and unique marketing strategies. For the eve of 73rd Republic Day, Zomato has celebrated the spirit of unity in diversity but in its own style. It portrayed the favorite delicacies of the different states in India thereby ending with a common factor “chai”(tea) that remains the constant and favorite of the people of every state in India.
Starbucks India
Our favorite Starbucks has come up with its own unique way of portraying the diversity of India via its marketing campaign. The post is a visual representation of the unique and diverse nature of our nation via the display of coffee mugs imprinted with the names of different states in India.
Here were some of the top brands with their brilliant branding for celebrating the 73rd Republic Day in their own unique and creative way.
