Festivals and National days always come with a chance for brands to engage with their audience and make the connection stronger. On the occasion of 70th Republic Day, several brands have came out with campaigns that are either talking about a social cause, saluting our soldiers or sharing the message of unity regardless of what religion we belong to. Have a look at some of the best campaign for this Republic Day by Indian brands
ixigo’s: Train Mein Hai Swag
Celebrating the true essence of Indian train travel, the video shows moments of fun, friendship, nostalgia, and warmth experienced during train journeys. The #TrainMeinSwag campaign aims to celebrate the contrast of traditional and modernity found in our India.
Tata Nexon
This campaign tried focusing on changing people’s mentality from asking “Kitna Deti Hai?” To “Kitni Safe Hai?” Also, it aims to make customers to ask the right questions before buying a car putting their #SafetyFirst.
Society Tea
We raise our tea cups to the nation! #HappyRepublicDay chai lovers!#HappyRepublicDay2019 #BrandNewDay #SocietyTea #RepublicDay2019 pic.twitter.com/wOttZLYQU4
— Society Tea (@SocietyTea) January 26, 2019
Lava’s #ProudlyIndian
Lava launched #ProudlyIndian to raise a sense of pride among citizens, especially the younger generation.
Reliance Nippon Life Asset Management’s #ConstitutionOfInvesting
This campaign used all the major social media platforms perfectly. Innovations that are popular on Facebook like 360-degree post and Press-and-hold post.
On Instagram, released a 60-sec film and IGTV. On Twitter, experts joined the mission and are helping spread the word; and intense discussions are happening on LinkedIn too.
