Heads Up For Tails has onboarded Ilena Bose as its Brand Lead.
She took to LinkedIn and wrote, “It’s funny how life can come full circle- years ago, I dreamed of creating a community for animal lovers in India. Today, I find myself stepping into a role that’s not just a job, but a manifestation of that very dream and passion. As I hold this opportunity in my hands, I’m filled with gratitude for every path that led me here, and every person (and pet!) who has been part of this journey.”
Previously, she served as Senior Analyst at American Express from April 2021 to May 2022. In this role, she headed the planning, implementation, and GTM strategies for product launches, brand campaigns, B2B partnership programs, and more. Furthermore, she focused on driving customer acquisition, and retention, enhancing brand loyalty, engagement, and generating leads, among other things.
Before this, Bose was associated with Dentsu Isobar for over four years. She joined the company in November 2016 as Senior Executive- Social Media Marketing. After this, she was elevated to Manager- Social Media Marketing in July 2018.
Subsequently, in April 2019 she was promoted to Senior Manager- Social Media Marketing. Finally, she served as Group Head at Dentsu Isobar from June 2020 to December 2020.
Earlier, she was Product Marketing Executive at EazyDiner from July 2015 to May 2016. In this capacity, she devised content strategies to drive brand visibility. She liaised with tech, marketing, and sales teams to improve UI/UX on digital assets and launched new digital initiatives.
In the past, she was associated with Bestcollegeart in different roles. She started her journey with the company as Editor and Writer in September 2012. Following this, she served as Marketing Specialist from May 2013 to May 2014.
