Recognising the imperative for continuous evolution in the integrated marketing ecosystem, Hashtag Orange, an agency built for the modern brand-consumer relationship, has appointed Dr. Anirban Chaudhuri as its Chief Strategy Officer (CSO).
Dr. Chaudhuri brings over 26 years of high-impact experience encompassing brand strategy, integrated marketing communications, media investment, deep market research, and financial sector insights. This robust, multi-domain background perfectly aligns with Hashtag Orange’s mission to deliver truly holistic and integrated growth for its clientele.
His deep strategic acumen will be instrumental in accelerating the agency’s innovation trajectory and expanding its competitive edge, providing the foresight necessary to navigate and capitalise on dynamic market shifts.
Sharing his thoughts on the appointment, Mukesh Vij, Founder of Hashtag Orange, said, “Having Dr. Anirban join us is truly a matter of pride. His depth of expertise is unparalleled, and we are confident that his leadership will play a pivotal role in accelerating Hashtag’s next phase of growth. This appointment is fully aligned with our long-term vision and strategic direction.”
The newly appointed Chief Strategy Officer, Dr. Anirban Chaudhuri, shared, “Integrated marketing is not just about combining channels; it’s about anticipating market shifts and building resilient strategies. I am thrilled to bring my experience to Hashtag Orange, an organization dedicated to continuous evolution. We will focus on deepening our strategic capabilities to ensure our clients consistently possess the foresight needed to win in a dynamic, competitive environment.”
