Apple has always been making headlines for its latest tech launch. From AirPods, iPad, smartphones to MacBook, any tech launch of the brand garners a lot of attention and coverage globally.
The buzz is more about the outrageous price tag that comes with these techs than what new features have been launched. Just like Apple, many leading luxury apparel brands have also been making headlines for their extremely expensive range of products.
Gucci has been constantly in news for the launch of its Indian kurta which was priced at Rs 2.5 lakhs. There have been many more instances where the brand was seen selling ordinary clothing to the rich for an excruciating amount making it the source of many meme fests on social media.
Now, Gucci is making headlines once again with the release of its ‘Ophidia case for AirPods Max’. The case, though is designed keeping in mind the peculiar look of the AirPod Max, comes with a hefty price tag of $980 (plus upwards of $90 in tax).
What people are finding difficult to contemplate is that the case will cost more than the headphones themselves.
The brown canvas case features Gucci’s signature double-G logo, red and green bands, and splashes of gold. Inside, a bright blue neoprene and viscose lining is printed with “Hodiernum,” a Latin word meaning “belonging to the present day.” It also dorns an adjustable shoulder strap that just adds to the look making it easier to carry.
Gucci says that they are making these cases ethically and sustainably. The company is using recycled raw materials and making leather through an alternative metal or chrome-free tanning process. Gucci also offers completely recyclable eco-packaging that makes these cases the perfect item to gift.
