Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    AI Didn't Change What Agencies Make, It Changed What They're For

    AI Didn’t Change What Agencies Make, It Changed What They’re For

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    AI Didn't Change What Agencies Make, It Changed What They're For

    AI Didn’t Change What Agencies Make, It Changed What They’re For

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

GTCI 2023 Releases List Of Most Talent Competitive Countries

In the race to attract and retain top-tier talent, some countries stand out as true champions.

Priyanka Kesarwani by Priyanka Kesarwani
November 23, 2023
in What’s Buzzing
A A

In the ever-changing outlook of global talent, nations that successfully attract, develop, and retain skilled individuals gain a competitive edge in the dynamic global economy.

The 10th edition of the Global Talent Competitiveness Index 2023 by the renowned French business school INSEAD serves as a compass, meticulously ranking 134 countries across diverse income groups to assess their talent performance.

The insights garnered from this index not only shed light on the current state of global talent competitiveness but also empower countries to shape policies and enact strategies for continuous improvement.

Switzerland Leads for GTCI 2023

GTCI top countries in the world in terms of talent
Source: Global Talent Competitiveness Index 2023

Switzerland emerges as the undisputed champion in talent competitiveness, securing the top spot for the 10th consecutive year. This consistent success underscores Switzerland’s prowess in not only attracting but also nurturing talent. Following closely are Singapore and the United States, showcasing a diverse representation of talent hubs on the global stage. The top 10 talent competitive countries also include Denmark, the Netherlands, Finland, Norway, Australia, Sweden, and the United Kingdom, forming a formidable league of nations.

European Dominance and New Entrants

Europe solidifies its dominance in talent competitiveness, with 17 countries out of the top 25 hailing from the continent. This stronghold is complemented by the inclusion of Australia, Canada, New Zealand, the United Arab Emirates, South Korea, and Israel in the top 25. Notably, South Korea replaces Japan in this elite group, marking a significant shift in the regional talent landscape.

Categories of Talent Competitiveness

Source: Global Talent Competitiveness Index 2023

The Global Talent Competitiveness Index categorizes countries into four groups: “champions,” “movers,” “limpers,” or “laggards.” Champions exhibit consistent strength across dimensions like talent attraction, development, retention, and the enhancement of vocational and technical skills. Movers are nations actively improving their talent competitiveness, while limpers and laggards lag behind in these critical aspects.

Dynamic Shifts and Transformations

In the 2023 index, notable transformations are observed. China and Russia transition from talent movers to champions, indicating substantial progress in their talent competitiveness. Indonesia maintains its status as a talent mover, demonstrating remarkable improvements over the past decade. Mexico ascends from being a talent laggard to a mover, showcasing strengths in talent retention.

Success Factors and Areas for Improvement

Switzerland’s success is attributed to its robust social protection measures and the quality of its natural environment. However, enhancing the participation of university-educated individuals in the workforce remains an area for improvement. Singapore excels in formal education and workforce supply-demand alignment, with openness to overseas business and talent standing out. Improvement areas for Singapore include enhancing personal rights and increasing the number of doctors.

Future Trends in Talent Attraction

The Future of Jobs Report 2023 by the World Economic Forum anticipates a shift in talent attraction factors. Quality of life and sustainability are projected to play pivotal roles in the coming decade. The availability of talent remains a key concern for businesses, prompting strategies such as talent promotion, progression processes, higher wages, and robust reskilling and upskilling initiatives.

As the global talent landscape continues to evolve, nations that embrace these insights from the Global Talent Competitiveness Index are poised to navigate the complexities and harness the power of human capital for sustained economic growth.

Check out the full GTCI report here.

Also Read: Top 7: Easy-To-Settle Countries For A New Life Abroad

Related Posts

Excitel Broadband Reappoints Aditya Jain As Chief Marketing Officer
Marketing

Excitel Broadband Reappoints Aditya Jain As Chief Marketing Officer

by MM Desk
July 22, 2026

Excitel Broadband has announced the return of Aditya Jain as its Chief Marketing Officer (CMO), effective July 2026. Having previously...

Spain Wins The FIFA World Cup, Brands Win The Marketing Moment
What’s Buzzing

Spain Wins The FIFA World Cup, Brands Win The Marketing Moment

by MM Desk
July 20, 2026

Spain's FIFA World Cup 2026 triumph has spilled far beyond the football pitch, quickly becoming a cultural moment that brands...

Latest

Digital Policy, Cyber Security, OTT Platforms, Content Moderation, IT Rules, Online Safety, Data Protection, Internet Regulations, Digital Education, Cyber Hygiene

Govt Disables 50 OTT Platforms Over Obscene Content Violations

July 23, 2026
Centre Mandates Faster Takedown Of Child Sexual Abuse Content On Social Media

Centre Mandates Faster Takedown Of Child Sexual Abuse Content On Social Media

July 23, 2026
Every marketer talks about building awareness, few have to build it without talking about the product. India's alcobev industry has spent decades navigating that paradox. Direct product advertising isn't permitted, making surrogate advertising only one part of the marketing equation. The bigger challenge has always been earning something no media budget can buy: consumers who become advocates for the brand. For Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, that's the category's biggest truth. “Consumers will always be your biggest advertisers,” she said. It's a philosophy born out of necessity. But it has also shaped how alcobev brands think about marketing itself. “The principles of marketing are the same whether it's personal care, beauty or alcobev. What changes is the complexity.” That complexity, according to Dasgupta, isn't just about navigating regulations. It's about understanding consumers, managing a diverse portfolio, and ensuring brands continue to grow despite having fewer traditional marketing levers than almost any other consumer category. India remains one of the world's most tightly regulated alcohol markets, where brands have to navigate different state regulations, on-trade and off-trade ecosystems, and restrictions on advertising products directly. For marketers, that has meant learning an entirely different language of brand building. Marketing hasn't changed, The rulebook has Dasgupta's own career has prepared her for exactly that. Rather than following a straight path, she has moved across FMCG, health and hygiene, beverages and now alcobev, picking up different lessons along the way. “I think the beauty is that I didn't have a linear career path, and I think it was very deliberate and intentional.” Each company, she said, has added a different layer to her understanding of marketing. “Unilever taught me to be extremely consumer-centric and always keep the consumer at the heart. Reckitt taught me commercial discipline, that marketing needs to lead to commercial and business growth. PepsiCo was about how brands stay relevant in culture.” Bringing those experiences together at Pernod Ricard has reinforced one belief. “The principles of marketing remain the same.” The environment, however, certainly doesn't. While referring to India as one of the markets where alcohol advertising is prohibited, she said, “The regulatory landscape is quite complex. That's the piece that one needs to wrap their minds around as you navigate and ensure that you're able to drive business growth.” That complexity extends well beyond regulation. “At a portfolio level, it's important for us to understand what is delivering the present and what will deliver tomorrow,” she said. “Where is growth coming from today, and where will growth come from in the future?” When consumers become the media channel Perhaps the biggest difference between alcobev and traditional consumer goods lies in how brands create awareness. Unlike an FMCG company, Pernod Ricard cannot advertise its alcohol products directly. “So the disadvantage that we have versus CPG is we cannot advertise products,” Dasgupta said. “We are in compliance with the guidelines that exist today.” Instead, the company builds visibility through compliant brand extensions such as packaged drinking water, while investing in passion points like cricket, music and digital platforms. “For us, the brand extension is a compliant business in itself and we can advertise that. We continue to double down on social, digital and influencer marketing for those businesses.” Furthermore, Dasgupta went on to say, “What we rely on is on-premise advocacy. We rely on sampling. We ensure that our liquids are extremely high quality so that when the moment of truth happens, consumers really love the product.” That has also meant new launches take longer to build. “Awareness build-up is much slower because consumers discover the product at the point of sale. That's very different from an FMCG brand.” Which naturally raises another question: if brands can't advertise products, who does the selling? “The consumers will always be your biggest advertisers,” Dasgupta said. “If you walk into an outlet and see someone drinking, it gives you confidence in the brand.” Word of mouth, she believes, becomes one of the category's most powerful marketing channels. “In a category where you can't advertise the product, consumers become your champions.” That consumer-first philosophy also shapes how global brands are adapted for India. For marketers outside the alcobev industry, the constraints may seem daunting. For Dasgupta, they've simply reinforced a timeless lesson. When the product can't do the talking, the brand, and ultimately the consumer, has to.

Consumers Are Our Biggest Advertisers: Pernod Ricard India’s Debasree Dasgupta On Surrogate Advertising

July 22, 2026
ANHAD Group Appoints Adil Altaf As CEO To Lead Real Estate Vertical

ANHAD Group Appoints Adil Altaf As CEO To Lead Real Estate Vertical

July 22, 2026
I&B Ministry Launches 'Gems Of India' Challenge To Spotlight Grassroots Digital Creators

I&B Ministry Launches ‘Gems Of India’ Challenge To Spotlight Grassroots Digital Creators

July 22, 2026
RVCJ Media Ranks Among India’s Top Social Brands In Comscore Weekly Scorecard

RVCJ Media Ranks Among India’s Top Social Brands In Comscore Weekly Scorecard

July 22, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 All rights reserved. Digi Giant LLP

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More

© 2026 All rights reserved. Digi Giant LLP

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.