After being associated with GroupM’s Motivator as Chief Digital Officer (CDO) since December 2023, WPP’s media investment arm has expanded his remit to serve the roles and responsibilities of Head Of Digital, Wavemaker South.
In his newly expanded role at the company, he will be serving the dual role of Chief Digital Officer for Motivator, nationally, and heading the digital initiatives of Wavemaker in South India and also lead a team of 30+ digital experts spread across five offices in India.
He announced the development on LinkedIn.
Prior to joining GroupM’s Motivator in December 2023, Kandaswamy was serving the role of National Agency Head at ShareChat from February 2022 to August 2023 and Senior Marketing Manager at Adobe from November 2016 to February 2022.
From July 2015 to November 2016, he was the Senior Manager- Agency Relationship at Flipkart and VP- Marketing at RoomsTonite from January 2015 to June 2015.
In his earlier stint with GroupM, he was associated with Maxus in the capacity of Business Director- Maxus for a period of over two years, starting November 2010.
Earlier on, he also worked with Grey Group, TELiBrahma Technologies, RK Swamy and Origami Creative Concepts.
