Coca-Cola India Southwest Asia (INSWA) Operating Unit (OU) has announced the elevation of Greishma Singh as Vice President (VP)- Marketing, effective September 1, 2024.
She will be succeeding Arnab Roy at the company as he was recently elevated as Global Category President, Coca-Cola Trademark.
Prior to the elevation, Singh was serving the role of VP- Customer and Commercial Leadership (C&CL) for the INSWA OU at the company for more than three-and-a-half years in the past.
Being associated with The Coca Cola Company for over 15 years, starting 2008, she has held roles across marketing, strategy, and C&CL in Australia and India. While she had been associated with the company in Australia from April 2015 to December 2020, during her time in India, between May 2008 and June 2014, she enabled Coca-Cola India to deliver revenue leverage while holding affordable price points, ramping up distribution to an all-time high, and shaping the business to build a competitive advantage in critical emerging channels offline and online.
In the past, she also worked with Gamma Pizzakraft and Genesis Burson- Marsteller.
Commenting on the elevation, Sanket Ray, President, Coca-Cola INSWA, said, “Across her roles, Singh has been a high-impact leader with a reputation for collaboration and inspirational people leadership. She has had significant wins most recently as the leader of C&CL driving key commercial initiatives and partnerships with customers and we are excited to see her move into lead marketing.”
