One of South Asia’s largest DTC beauty and personal care conglomerates- The Good Glamm Group has appointed Lauren Bloomer, former Chief Executive Officer at BECCA Cosmetics, as President- International.
In addition, she will also be appointed to the Board of Directors of Wyn Beauty by Serena Williams as the representative for The Good Glamm Group.
In her new role, Bloomer will spearhead The Good Glamm Group’s international growth and expansion as part of the Group’s intention to grow and solidify its vision of building a global beauty company.
Prior to joining The Good Glamm Group, Bloomer was associated with BECCA Cosmetics for a period of over five years. She joined them as General Manager- NA International e-commerce in April 2019 and was elevated to the role of CEO in October 2020.
Before that, she was associated with The Estée Lauder Companies for close to nine years, starting June 2010 when she assumed the position of Director- Global Makeup/Fragrance Marketing at Clinique. In July 2011, she was elevated to the role of Executive Director- Global Makeup/Fragrance Marketing at Clinique, before being promoted to VP- Global Promotion Marketing at Clinique in January 2014 and VP- Global Promotion Marketing at Estee Lauder in October 2016.
In the past, she also worked with The Clorox Company for more than three-and-a-half years and The Boston Consulting Group for two years, where she honed her skills in brand building, omnichannel development, and go-to-market activation.
Sharing her excitement on the new role, Bloomer, President- International, The Good Glamm Group, said, “I’m thrilled to join the Good Glamm Group. With a shared passion for innovation and excellence, I look forward to working with this talented team to advance our vision and establish The Good Glamm as a leading global beauty company.”
Commenting on the appointment, Darpan Sanghvi, Group Founder, The Good Glamm Group, also said, “After a successful launch of our International business, we are now delighted to welcome Lauren to the Good Glamm Group to drive our next phase of gGrowth. Her extensive experience and proven track record in the beauty industry make her the perfect fit to lead our gGlobal expansion. Lauren’s strategic insight and dynamic leadership will be invaluable as we continue to expand and innovate in the beauty space.”
