Vector Brand Solutions, a full-funnel creative agency under Quotient Ventures, has appointed Gaurav Soi as its President of Business. Previously, he served as Lead Partnerships at AdLift India for over one year.
With an extensive experience gained from previous roles at Social Beat, Cheil India, Grey Group, Havas, and Dentsu Webchutney, Soi brings a diverse background in formulating marketing communications and business growth strategies. His experience spans all areas of the marketing funnel, for both digital-first and traditional brands.
Speaking about the appointment, Hari Krishnan, Group CBO, Quotient Ventures said, “We are very excited about Gaurav coming on board at Vector. His experience and expertise on offline and online brands makes him the perfect choice to lead Vector as we continue on our journey to consolidate our position as a full-funnel, true-hybrid, creative brand. In the last 6-7 years, Gaurav has also been focused on driving growth, organic and inorganically, both of which are top priorities for Vector too.”
Gaurav Soi, President – Business, Vector Brand Solutions, said, “What Vector is attempting to do for primarily digital first brands, plays almost exactly to my experience, expertise and interests, and so I cannot be more excited with this opportunity. I am also thrilled that Vector has charted out an ambitious growth plan, and that is exciting too, because driving growth is what I like to do best – be it for my client’s businesses or for the agency.”
