Known for reinventing the street food space using technology, branding, and product standardization, Gastronomix has entrusted Three Percent Collective (TPC), a digital marketing agency, with its digital media mandate following a multi-agency pitch process.
As part of the mandate win, TPC’s Bangalore office will now be responsible for managing the social media, creative duties, and paid media strategies of all the existing and upcoming street food brands of Gastronomix.
TPC, a Bengaluru-based digital marketing agency backed by Bradstreet Integrated, was created to work at the intersection of digital content, media, tech and e-commerce, providing end-to-end digital solutions in the new digital world.
Commenting on the development, Praveen Rao, Co-Founder and CEO, Three Percent Collective, said, “Gastronomix is a new-age business growing at a great pace. Three Percent Collective is thrilled to partner and eager to showcase our capabilities and help build Gastronomix’s growth story. While we are happy to have won this mandate, the work for our team has been cut out, and we are looking forward to this challenge!”
To this, Pradeep Singh, Co-Founder, Three Percent Collective, also added, “We are both honored and energized by the trust Gastronomix has placed in our planning and execution capabilities. This partnership is a testament to the relentless dedication of our team and the creative spirit that fuels our work. With creativity, innovation, and strategic insights, we aim to exceed expectations and deliver innovative and impactful campaigns that will not only elevate the brand but also redefine industry standards.”
“This is not just a win for us; it’s a win for collaboration, creativity, and the power of impactful digital storytelling. The best is yet to come, and we are excited to create waves of success together,” he said.
Sharing similar sentiments, Vedprakash, Co-Founder, Gastronomix, stated, “After an exhaustive evaluation process, we are thrilled to partner with Three Percent Collective. Their compelling pitch demonstrated not only their expertise but also their deep understanding of our brand and its unique journey. Their passion, creativity, and strategic insights convinced us that they were the right partners to elevate our digital media presence. We believe this collaboration will not only elevate our digital presence but also create meaningful connections with our audience, driving our brand to new heights in the digital landscape. We look forward to achieving remarkable milestones together.”
