FTA Global has appointed Srijita Das Roy as Vice President of Brand and Communications. In her new role, she has been responsible for leading the company’s internal and external brand narrative and strengthening its overall communication strategy.
With over 11 years of experience in marketing and communications, Das Roy has spearheaded the company’s internal brand transformation, focusing on positioning FTA Global as a Marketing Operating System (Marketing OS), a category aimed at enabling visibility, discoverability, and scalable growth in the AI-powered marketing era.
Das Roy has joined FTA Global from NP Digital India, where she has served as Director. During her tenure, she has managed marquee accounts, built cross-functional delivery frameworks, and launched initiatives such as a client video testimonial program. Her background has included leading teams across SEO, Paid Media, Social, and Technology functions.
In her new capacity, Das Roy has been developing thought leadership platforms and digital communities to strengthen FTA Global’s brand presence.
Senthil Kumar Hariram, Founder and Managing Director, FTA Global, said, “Srijita brings the right mix of strategic vision and hands-on execution. Her experience in building integrated delivery frameworks and leading cross-functional teams will help us strengthen FTA Global’s position as a Marketing Operating System. I am confident she will play a key role in accelerating our brand and market presence.”
Srijita Das Roy added, “I’m truly excited to join FTA Global at this defining moment. I believe the true success of any company lies in putting people before the company. Building, not blaming, and earning it every single day is what creates lasting growth. In my experience, organizations that forget this lose their edge. My goal is to bring Senthil’s vision to life by building a brand that empowers both the company and its people to grow with purpose.”
