These days, ads are everywhere – on our phones, in our feeds, between videos. But not all of them leave a mark. A few manage to stand out, not just by grabbing attention, but by saying something real. These are the campaigns that feel like more than ads—they connect, they surprise, and sometimes, they even make us think.
Every week, brands launch new campaigns hoping to get noticed. Most come and go. But a handful manage to stick- not because they’re louder or flashier, but because they hit the right note. It could be a smart idea, a clever line, or just good timing. When it works, it shows.
Advertising doesn’t need to be big to be good. Some of the best work isn’t loud or showy- it’s simple, clear, and well-timed. In a busy digital world, the campaigns that stay with us are often the ones that speak honestly, tell a good story, or just get the mood right.
Here are the top 7 campaigns of the week curated by Marketing Mind.
Prega News X Swiggy
For this year’s Mother’s Day, Prega News and Swiggy have teamed up to introduce Preggy, a platform where expectant mothers can order whatever they are craving, anytime. Cravings for sweet, sour, or spicy dishes are a vital part of the pregnancy journey. Based on the keywords curated by these women in the search bar, Swiggy will deliver dishes that match their cravings.
The ad goes beyond simply promoting a product or service — it taps into a deeply emotional and human experience: pregnancy and the unique journey of motherhood. The clever wordplay in the name Preggy (combination of Prega News and Swiggy) adds charm and relatability, while the integration of technology and emotional insight positions both brands as thoughtful, innovative, and socially aware. What truly elevates this campaign is how it reframes a common pregnancy experience as something special — deserving of attention and support.
Uppercase
In a refreshing break from traditional investment announcements, uppercase has teamed up with Indian bowler Jasprit Bumrah to unveil a playful campaign Batana Bhool Gaya—marking the cricketer’s investment in the brand.
The milestone was revealed through a five-part digital film series. Adding a twist to the tale, the final film reveals that Bumrah’s wife Sanjana Ganesan was in on the plan all along. She was, in fact, the one who introduced Bumrah to Sudip Ghose, Founder of uppercase, and encouraged him to explore its potential
The campaign is not only a clever branding move but also a storytelling innovation in the business-investment space, where such announcements rarely transcend conventional formats.
View this post on Instagram
View this post on Instagram
Urban Company
Urban Company’s water purifier brand, Native RO, has launched a delightfully clever new campaign titled Lambi Judai (Long Separation), which reimagines the emotional Indian farewell through a humorous lens. The ad begins with an exaggeratedly melodramatic goodbye scene—complete with teary eyes, long hugs, and slow-motion shots, all hallmark elements of Bollywood’s golden era of the 80s and 90s. However, the emotional farewell isn’t for a loved one going abroad or a bride leaving her family. Instead, it’s for the RO technician, playfully highlighting just how frequent—and ingrained—water purifier servicing has become in Indian households.
In a category often filled with dry, technical messaging, this campaign cuts through the noise with humor and storytelling. It doesn’t rely on specs or jargon but instead taps into a shared cultural moment—one that almost every Indian family has experienced in some form. The emotional high-drama farewell, subverted with the revelation that it’s just a technician leaving, delivers a punchline that’s as funny as it is insightful.
Stayfree
Stayfree has expanded its product portfolio with the launch of Stayfree Tampons by o.b. With the introduction of tampons within the Stayfree portfolio, the brand aims to provide women with more options for their period protection.
What makes this campaign truly unique and disruptive is its bold, empathetic approach to education and awareness. Stayfree has gone beyond traditional marketing by launching a digital film campaign that speaks directly to the unspoken questions and anxieties surrounding tampon usage. From “Does a tampon hurt?” to “Can it get lost?”, the campaign tackles real concerns with clarity and confidence, addressing a major barrier in tampon adoption: lack of awareness and widespread myths.
The campaign brings to life scenarios that women genuinely face—unexpected flow, discomfort, and staining, acknowledging these without sugar-coating or dramatising. By doing so, Stayfree Tampons offers a solution that aligns with the modern woman’s desire to live uninterrupted, even during her period.
Vinod Cookware
In a refreshing departure from conventional advertising tropes, Vinod Cookware has launched a new campaign that resonates deeply with today’s audiences. Rather than romanticising the traditional image of the self-sacrificing mother in the kitchen, the brand chooses to highlight a more nuanced and relatable truth—not every mother enjoys cooking, and that’s okay.
The campaign’s core message challenges the long-standing cultural cliché of maa ke haath ka khana by spotlighting mothers who may not find joy in the kitchen, but still express love and care in their own ways. This honest portrayal of motherhood reflects a shift in how modern families connect, moving beyond idealised notions and embracing authenticity. The creative direction leans into lived-in spaces, and real food, allowing the narrative to breathe with genuine emotion.
Sunfeast Dark Fantasy
In its latest campaign, Sunfeast Dark Fantasy offers a poetic pause—a moment to breathe, imagine, and dream. The brand’s latest initiative, Fantasy Zaroori Hai is an artistic expression that reaffirms the essential role of fantasy in one’s everyday lives. At the heart of this initiative is a Hindi poem, penned by lyricist Swanand Kirkire and brought to life through the voice of Shah Rukh Khan.
In a category often dominated by upbeat jingles and product-centric storytelling, Sunfeast takes a poetic and contemplative route—something rarely seen in FMCG branding. Instead of pushing product features, the campaign chooses to elevate the emotional and imaginative experience tied to indulgence. The film celebrates the personal nature of fantasy, showing how it takes shape in the lives of different people in unexpected ways—from imagining castles during traffic jams to dreaming of alternate worlds in the middle of office routines.
Dermicool
Emami has taken a pioneering step in the Indian FMCG advertising landscape with the launch of a fully AI-generated visual ad film for its flagship prickly heat powder brand, DermiCool. The campaign brings back the nostalgic jingle, Aaya Mausam Thande Thande DermiCool Ka by embedding it into a futuristic, fantasy-inspired universe crafted entirely with generative AI.
Rather than simply digitising traditional narratives, Emami has embraced AI as a storytelling tool, creating a mythical world filled with symbolic “Ghamoriya” monsters that represent skin rashes and heat discomfort. These creatures are defeated by the DermiCool Warriors, who wield the herbal cooling powers of Neem and Tulsi — effectively tying product functionality into a compelling, visual metaphor.
