This week’s campaigns have drawn attention through a mix of storytelling, culture, and innovation, showing how brands are turning real-life insights into engaging narratives. From Valentine’s Day activations to clean beauty and nutrition-led initiatives, marketers are tapping into emotions, habits, and aspirations to make their messaging meaningful.
Across sectors, brands have used creativity to balance relevance with impact. Some have addressed social issues, health, and wellness, while others have focused on culturally resonant humor, pop culture references, and playful product storytelling. These approaches demonstrate how innovation can coexist with relatability and trust-building.
The common thread across all campaigns this week is storytelling rooted in everyday experiences. By highlighting moments of joy, care, humor, and empowerment, brands are creating campaigns that resonate, encourage action, and strengthen connections with audiences at scale.
1. Insight Cosmetics
Insight Cosmetics has launched a campaign featuring Nataša Stanković to reinforce its commitment to toxic-free, dermatologically tested, and skin-safe makeup. The campaign educates consumers on choosing clean beauty products while highlighting the brand’s R&D-led approach, global formulation standards, and in-house manufacturing. With over 350 SKUs across makeup, skincare, body care, and fragrances, Insight Cosmetics emphasizes safety, ethical production, and ingredient transparency to build long-term trust among Indian consumers.
2. Zouk
Zouk’s Valentine’s Day campaign “Make Space for Love” transforms a simple act of moving a bag into a story of connection. The film follows a college girl who clears her seat for someone special, showing how small gestures signal openness and care. Alongside the film, Zouk launched a curated Valentine’s Day gift range, available through online marketplaces and quick-commerce platforms, emphasizing thoughtful gifting and emotional resonance.
3. Gritzo
Gritzo has introduced Marvel-themed SuperMilk for children, combining nutrition with fandom. The limited-edition range features products inspired by Iron Man and Black Panther, along with collectible stickers, badges, and accessories. Designed to make everyday nutrition exciting, the campaign encourages children to enjoy healthy meals while connecting with beloved superheroes.
4. Cheil India / Samsung Galaxy F70e 5G
Cheil India launched a CGI-driven campaign for Samsung Galaxy F70e 5G under the “Fame Up” platform, targeting young creators. The film visually represents rising above and standing out, positioning the device as a tool that helps creators gain visibility. The phone’s features, including portrait camera, 6000mAh battery, and 120Hz display, are showcased as enablers of creativity and recognition.
5. KISNA Diamond and Gold Jewellery
KISNA’s Valentine’s Day campaign “Kyunki Pyaar Jatana Zaroori Hai” celebrates expressing love in everyday life. A 125-second film follows a middle-aged couple rediscovering romance through simple gestures, highlighting that love does not require perfect timing or grand gestures. The campaign runs across digital, social, print, and outdoor platforms, reinforcing KISNA’s focus on meaningful moments and thoughtful gifting.
6. Dubstep
Dubstep launched “Love on Loop” for Valentine’s Day, featuring the limited-edition Buzz X12 Wireless Earbuds – Love Edition. Available exclusively on Instamart, the campaign celebrates impulse gifting, music, and spontaneity. Customers had a chance to win curated Valentine’s rewards, including dinner vouchers and a grand prize trip to Goa with actor Abhay Deol.
7. Underneat
Underneat introduced its “Underwoman” campaign with Kusha Kapila and Vimarsh Razdan, turning everyday wardrobe struggles into a humorous cinematic narrative. The first film, “Kavya’s Backless Dress,” shows how Underwoman solves clothing dilemmas, reflecting the brand’s promise of comfort, empowerment, and confidence. The campaign runs across digital, social, and marketplace partners including Nykaa, Myntra, Amazon, and Blinkit.
