The advertising scene continues to thrive on creativity and relevance. This week, campaigns have leveraged celebrity endorsements, digital influencers, and innovative product storytelling to engage consumers in meaningful ways. From fast grooming solutions to app-led insurance rewards, brands are finding ways to integrate into everyday life.
Influencers and celebrities have helped amplify campaigns, making them relatable, entertaining, and instantly shareable. The stories range from humorous setups to heartfelt narratives, showing that strong storytelling remains central to audience engagement.
Alongside creativity, several campaigns have highlighted convenience, technology, and product innovation, ensuring messages resonate with modern, fast-moving consumers. By combining relevance, star appeal, and immersive storytelling, these campaigns stand out in a crowded media landscape.
Yes Madam
Yes Madam’s latest ad features Anita Hassanandani and Co-Founder Akanksha Vishnoi in a fun, conversational setup emphasizing hygiene, mono-dose products, and stress-free self-care. The campaign continues the brand’s celebrity collaborations and hints at future partnerships with well-known television personalities.
Go Colors
Go Colors teamed up with digital creator Prajakta Koli for the MostlySane Collection, showcasing versatile bottomwear for young, trend-conscious consumers. The campaign’s social-first storytelling highlights everyday moods, playful fashion, and effortless style that resonates with India’s digital-native audience.
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Streax
Streax launched its shampoo-style hair colour campaign featuring cricketer Jasprit Bumrah. Highlighting quick application and high performance, the ad positions the product as the perfect choice for busy, style-conscious consumers who want professional results in just five minutes.
AU Small Finance Bank
AU Small Finance Bank rolled out a new campaign with Ranbir Kapoor and Rashmika Mandanna under the theme “Soch Badlo, aur Bank Bhi.” Using relatable humour and everyday scenarios, the films spotlight higher interest rates, lifestyle benefits, and digital banking convenience through the AU 0101 App.
Axis Max Life
Axis Max Life’s new campaign adds actor Allu Sirish to its brand narrative alongside Rohit Sharma and Ritika Sajdeh. The film blends light-hearted humour with family-focused storytelling to communicate the importance of protection and long-term life insurance coverage.
Asian Paints
Asian Paints launched Apex Ultima Protek featuring Viswanathan Anand and Gukesh Dommaraju. The campaign demonstrates Graphene-powered exterior wall protection, linking strategic thinking in chess to safeguarding homes against extreme weather, supported by a 12-year performance warranty.
Zuno General Insurance
Zuno General Insurance’s nationwide campaign promotes its SmartDrive telematics car insurance. Through playful, digital-first films featuring aliens, ghosts, and genies, the campaign highlights app-based rewards for safe driving and introduces non-users to the Zuno Driving Quotient challenge for discounts and incentives.
