Big news for the advertising space as e-commerce giant Flipkart and India’s most popular video streaming platform Hotstar have come together to launch a new advertising platform called Shopper Audience Network. Flipkart aims to reach $200 million sales by 2019 and to do this they are making their advertising section strong.
Shopper Audience Network will help brands by determining the insights of Flipkart’s users by understanding how customers behave TrueIntent video ads. This will help serve personalised advertising to over 150 million users across hundreds of categories.
Shopper Audience Network will also provide brands right tools to measure the impact of their digital ad spends. This partnership is being considered important it will provide Hotstar huge momentum in the video ads market.
Talking about this partnership, Prakash Sikaria, Senior Director, Flipkart said: “Understanding our customers better than anyone else has always been one of Flipkart’s core strengths, and these insights help marketers in their ad journey, on our platform. This partnership further leverages the intent-based understanding and couples it with Hotstar’s platform to create an unparalleled offering in the ads industry in India.”
Also Read: Flipkart To Compete With Google, Facebook In Digital Advertising Space
Prabh Singh, EVP, Hotstar, also shared his thoughts on this and said: “In Hotstar, marketers today have access to a large scale audience that is deeply engaged and paying attention. Brands that advertise on Hotstar are seeing the power of that engagement. The partnership with Flipkart will build on this proposition and provide marketers an opportunity to connect the dots to hundreds of product categories on Flipkart.”
There are 3 main components of Hotstar- a canvas of high-quality content, innovative ad formats and a sticky and affluent audience in this. After combining these components with Flipkart’s customer insights, it will give brands an idea to brands what customers really want from them. This new partnership will help brands to fill the gap they have in addressing of customers online.
