Fix My Curls has rolled out a full rebrand aimed at modernising its identity for India’s growing base of textured-hair consumers. The update includes redesigned packaging, a minimal new logo, and a colour-coded system that simplifies product selection across curl types and concerns.
The rebrand also extends to the digital experience. A revamped website now offers curated hair routines, product quizzes, and community content building on the brand’s strong online following. The updated look is designed to improve shelf impact and stand out on mobile, a core consideration for its digitally native audience.
According to the brand, Since launching in 2019, the Delhi NCR-based brand has grown from a niche startup to a category leader in the textured haircare space, selling over 200,000 units in FY24 and clocking ₹25 crore in revenue. The brand is now expanding its footprint both online and offline, with plans to scale retail presence and salon education through initiatives like its Curl Convention.
“Fix My Curls has always been about championing its community, and when we realised our community wanted more for us, we took our time and delivered,” said Anshita Mehrotra, Founder.
“Over the past six years, we’ve focused relentlessly on product performance, however our visual identity just did not match up to the magic of the experience we were delivering so consistently.”
“We see Fix My Curls becoming a true household name and a benchmark in beauty innovation from packaging to product to community experience.”
