One of India’s leading fit-tech brands- FITPASS has brought on Abhinay Singh as Vice President of Growth, Neeraj Kumar as AVP of Digital Marketing, and Shaleen D’Souza as AVP of Brand and Communication.
This development comes at a time when the company is aiming to drive a more than threefold increase in growth by 2024-2025 and increase both innovation and brand visibility whilst boosting FITPASS’ market dominance and delivering
Joining from Redcliffe Labs- Diagnostic Centre, Singh’s expertise lies in business scaling, growth acceleration, and process optimisation all of which are expected to benefit FITPASS which currently holds a 52% market share in the fitness app category, as per the company.
That being said, his strategic approach to performance marketing is expected to play a crucial role in expanding the brand’s reach and further strengthen its position within the competitive Indian fitness market.
Joining him are Neeraj Kumar and Shaleen D’souza in the capacity of AVP-Digital Marketing and AVP- Brand and Communication, respectively.
Since Kumar brings with him over thirteen years of experience in digital strategy and marketing, comprising conceptualisation and execution of campaigns that significantly increase digital adoption and brand visibility, his expertise in data-driven decision-making, strategic planning, and multi-channel expertise is expected to play an instrumental role in advancing FITPASS’ vision for a healthier India.
On the other hand, D’souza, with over ten years of experience, has worked with reputable branding agencies such as Vector Brand Solutions (Quotient Group) and Mirum (WPP Group) and has managed full funnel marketing for notable brands like TVS Eurogrip, Flipkart Seller Hub, Raymond, Shoppers Stop, Tata Housing, and more. Hence, the company believes that she will be a valuable asset in strengthening and enhancing FITPASS’ internal and external communications and brand growth.
Sharing his excitement on the new role, Abhinay Singh, VP-Growth, FITPASS, said, “I am looking forward to starting this journey with FITPASS, focusing on our shared mission to make fitness accessible and enjoyable for every Indian. Working with Akshay and Arushi is indeed a great opportunity because I truly believe in the brand they have built and in FITPASS’ potential to transform the fitness and wellness landscape in our country. By leveraging cutting-edge technology and data-driven insights, I’m committed to improving our services and expanding our reach so that fitness is within everyone’s grasp. My goal is to triple the company’s growth by expanding our presence in the D2C segment and increasing our brand’s visibility to further boost market discoverability. With our new core team members, Neeraj Kumar and Shaleen D’souza, I’m confident we can achieve our goals quickly and effectively.”
To this, Akshay Verma, Co-founder, FITPASS, added, “We are experiencing rapid growth at FITPASS. With such renowned industry experts joining the FITPASS family, we have a remarkable opportunity to strengthen our market leadership. FITPASS is on track to serve over 50 million consumers in the next five years, aiming to fortify our FITSTERS community and substantially expand our reach. Our newly appointed growth and marketing team understands the significance of this milestone and shares a deep synergy with FITPASS’ mission to make fitness accessible to everyone across the nation.”
Furthermore, he also mentioned, “I am confident that Abhinay’s expertise in strategic planning, process optimisation, and growth hacking will help us achieve our goal of reshaping the fitness landscape in India and creating the most productive workforce of tomorrow. Under his guidance, our internal teams, both existing and new, will play a crucial role in helping millions of fitsters overcome inactivity while propelling FITPASS towards significant growth.”
