Ferrero India has expanded Zoher Kapuswala’s leadership remit to cover marketing for its entire brand portfolio in the country. He has been leading marketing for Ferrero Rocher, Nutella, Tic Tac, and Kinder in his role as Marketing Head, Ferrero India Subcontinent.
The move has marked a new chapter for Ferrero India as the company has aligned with a refined global marketing structure aimed at driving stronger collaboration and a more integrated brand approach. The structure has also reflected the company’s focus on building unified communications, digital innovation, and consumer engagement while maintaining the distinct identity of each brand.
Kapuswala, who has over two decades of experience, has already played a significant role in shaping Ferrero India’s growth. He has revitalised Tic Tac and Ferrero Rocher Moments with innovations in flavours, packaging, and activations. He has also accelerated growth for Ferrero Rocher, Tic Tac, and Nutella through influencer-led campaigns, portfolio extensions, and retail experiences.
Before joining Ferrero, he held senior roles at Nestlé and Modenik Lifestyles, managing diverse categories and driving brand-building efforts in competitive markets.
Speaking on his expanded mandate, Kapuswala, Marketing Head, Ferrero India Subcontinent, said,“The new marketing structure is an opportunity to shape Ferrero’s next phase of growth in India. Our focus will be to strengthen consumer connections through innovation, relevance, and memorable brand experiences.”
