FCB Kinnect has appointed Nishant Pratap as the Group Executive Creative Director (South). This strategic appointment is part of FCB Kinnect’s commitment to developing top-tier creative departments, aimed at producing innovative and impactful work across all potential media platforms.
As per the agency, this move highlights the agency’s dedication to continuously enhancing its capabilities and talent in a full-funnel manner, reinforcing its role as a comprehensive partner to brands.
Recently, the agency also appointed Neville Shah as its Chief Creative Officer (CCO) to transform the agency’s creative culture and exceed global benchmarks.
Also read: Ogilvy’s Neville Shah Joins FCB Kinnect As Their First CCO
Driven by a passion for crafting bold, impactful work, Shah brought Pratap on board to lead creative excellence and accelerate the growth of FCB Kinnect’s Bengaluru office. He moved from Ogilvy India, where he was Executive Creative Director. Pratap has also worked previously with McCann Worldgroup and Lowe Lintas.
With an extensive experience, he has been pivotal in launching and building brands such as Tata Sky, Britannia’s Treat and GoodDay, TVS Apache, Mumbai Indians, IDFC Bank, Tata Salt, Tanishq, Titan, Taneira, Fastrack, Park Avenue, Cadbury, and The Live Love Laugh Foundation.
His work comprises the creation of some of the iconic campaigns such as #HeeraHoTum for Tanishq, #YouDoYou for Fastrack, #FindYourJoy for Titan, and #UnityBar for Cadbury. Additionally, Pratap played a pivotal role in launching India’s first awareness campaign on depression for TLLF, featuring Deepika Padukone.
His work for Happy Life Welfare and The Dabbawala Foundation’s ‘Share My Dabba’ campaign has been recognised at the D&AD Awards and the Cannes Lions International Festival of Creativity.
Speaking on his appointment, Rohan Mehta, CEO, FCB Kinnect and FCB/SIX India, said, “I am excited to welcome Nishant to the Kinnect family. His remarkable creative talent and proven track record position us perfectly to deliver impactful and unique solutions. Nishant’s keen eye for detail and deep understanding of branding are exactly what we need to drive creativity as a catalyst for economic growth. I look forward to seeing more innovative and impactful work for our brands in the South.”
Neville Shah, CCO, FCB Kinnect, added, “Nishant is here to help bring our new vision to life. He brings with him a wealth of experience and a warm approach to leadership. Nishant will strengthen our reputation as a creative powerhouse delivering great value for our clients through great ideas. I’m so very excited to have him come aboard.”
Nishant Pratap, Group Executive Creative Director (South), FCB Kinnect, said, “I’ve got butterflies, elephants and lions in my tummy at the prospect of joining FCB Kinnect. There’s a lot of good jujus going around this wonderful place and I can’t wait to add to it and work with an absolutely brilliant creative team. Can’t wait to create some magic, joy and glory.”
