Continuing to bolster its creative leadership, FCB Kinnect, part of FCB Group India, has appointed former Creative Head of Digital and Content Studio at McCann Worldgroup- Abhinav Tripathi as its new National Creative Director.
A creative powerhouse with a knack for storytelling, a passion for technology, and a track record of winning awards, Tripathi is poised to strengthen the agency’s creative prowess and cultural footprint in the region and cultivate a culture where bold ideas and talent take center stage.
More than being a leader, he brings a hands-on approach, driving creativity with ambition and a commitment to excellence.
That said, his vision in this new role is to amplify FCB Kinnect’s creative influence, ensuring the agency remains at the forefront of producing integrated and future-focused creative work.
Before joining FCB Kinnect, Tripathi served the role of Creative Head of Digital and Content Studio at McCann Worldgroup wherein his ability to merge technology with storytelling led to breakthrough campaigns for brands like MasterCard, Nescafé Gold, Coca-Cola, PhonePe, Asian Paints, and many more.
Currently, his portfolio boasts several industry-defining works, like the XR-enabled Mohey Print Ad, the data-driven Nescafé Gold film, MasterCard’s #HarFanHaiPriceless IPL campaign, and American Tourister’s #SwagPack amongst others.
Moreover, his trophy cabinet is as decorated as his résumé, with accolades from Cannes Lions, OneShow, D&AD, London International, New York Fest, and Spikes Asia.
Sharing his excitement on joining FCB Kinnect, Abhinav Tripathi, NCD, FCB Kinnect, said, “FCB Kinnect is a young, driven, future-facing agency. In all my conversations with Rohan, Chandni, and Neville, I really vibed with their intent. It felt like a place that valued culture as much as it did the work. So I’m really excited to start building the future with everyone here.”
To this, Neville Shah, CCO, FCB Kinnect, added, “I’m so excited to have Abhinav come on board. In the direction we are heading, we couldn’t find a better person. He brings with him experience, intent, desire and vision. Can’t wait to get started.”
Furthermore, Rohan Mehta, CEO, FCB Kinnect, also mentioned, “Abhinav is more than just a decorated creative – he’s a storyteller at heart, a problem-solver by instinct, and a leader who knows how to balance bold ideas with empathy. His vision aligns perfectly with FCB Kinnect’s future-forward approach. We’re excited to have him on board as we continue to push creative boundaries and redefine what’s possible.”
