Every year 14th June is celebrated as World Blood Donor Day since 2004. This started to raise the awareness of people around the world regarding safe blood and to thank blood donors for their contribution to making the world a healthy place.
Facebook in association with National Blood Transfusion Council and Giants Welfare Foundation has decided to promote this occasion throughout the June month by setting up 2000 blood donation events.
Talking about the occasion Dr. Shobhini Rajan, Assistant Director General at Ministry of Health and Family Welfare, Government of India said,
“Creating blood donation events on Facebook can enable voluntary blood donors by giving them easy access to information and also help raise awareness for regular blood donations, especially in our country which faces blood shortage. Our own efforts to ensure adequate and safe blood transfusion services in the country will receive a boost from these events. Additionally, this will also help us retain and engage regular donors. ”
With this, users get to register as a donor on Facebook which gives them a chance to know when there is a need of blood in their cities. Registered ones also get notified whenever there is a blood donation event.
Hema Budaraju, Product Lead, Health, Facebook said:
“We know that when donors have information and opportunities to give, they step up to help. But often donors don’t know where and when to donate. Blood Donations on Facebook aims to bridge these gaps by providing information on the opportunities available nearby. We hope that by raising awareness and letting people know where and when they can donate, we can increase blood donations and contribute to a more sustainable blood supply.”
Over 11 million users have registered as blood donors till now in countries including India, Bangladesh, and Pakistan. This has helped to initiate thousands of donations through Facebook. An explore menu is present on the app to manage centers.
Marketing Mind supports such acts by Facebook and we feel proud to request our audience to register for this helping cause as at the end of the day we all want to see a healthy world and donating blood can save so many lives. Interestingly, it is good for our own body to donate blood. For more information, you can watch the below video which has been posted on Facebook India page:
