One of the leading digital agencies operating under the umbrella of Cheil Network, Experience Commerce (EC), has won the creative and social media mandate for The Sleep Company following a multi-agency pitch.
The account will be handled by Experience Commerce’s Mumbai Office.
Being one of the pioneers in comfort technology and revolutionizing sleep culture through its patented SmartGRID sleep technology, The Sleep Company, founded in 2019, delivers premium products through a direct-to-consumer model, leveraging digital marketplaces and proprietary digital assets.
As part of this account win, Experience Commerce has been entrusted with enhancing The Sleep Company’s digital footprint and brand resonance across various social media platforms.
The digital agency will also be handling the brand’s overarching planning, strategy formulation, and campaign management along with spearheading the digital marketing initiatives whilst prioritizing enhanced brand visibility.
Additionally, the full-service digital agency under Cheil Network has also been tasked with amplifying The Sleep Company’s digital presence through strategic creative approaches encompassing diverse content formats, from engaging reels and interactive videos to user-generated campaigns and moment marketing strategies across key social media platforms including Instagram, LinkedIn, Facebook, and YouTube.
Sharing her excitement on the association, Ripal Chopda, Chief Marketing Officer, The Sleep Company, said, “As The Sleep Company expands rapidly, it’s crucial to align with a strategic partner who understands our brand and can craft compelling narratives across digital and social media. With Experience Commerce’s expertise, we aim to boost our online presence and drive tangible business results. We’re confident this collaboration will lead us to new milestones in consumer engagement and commerce.”
To this, Meera Ghare, Vice President and Business Head, Experience Commerce, added, “The Sleep Company’s growth trajectory presents an exciting opportunity for us to showcase our strategic prowess and creative acumen. With a team of seasoned strategists and creative minds, we are confident in delivering exceptional results that amplify brand visibility and drive business growth. At EC, we are committed to creating impactful work that resonates with billions of social media users, and The Sleep Company’s visionary approach perfectly aligns with this ethos.”
