Experience Commerce, an integrated digital agency within the Cheil Network, has renewed its association with MRF Tyres for the 12th year in a row by retaining the brand’s digital, technology, and media mandate.
Headquartered in Chennai, MRF Tyres is one of India’s largest tyre manufacturers and a prominent player in the global tyre industry.
As part of the continued association with the brand, EC’s Mumbai team will continue to manage the account, providing a comprehensive suite of services, including social media management, website maintenance, and extensive media planning and buying.
Over the past 11 years, EC has executed some of the most impactful and innovative digital campaigns for MRF Tyres including ‘Ride The Thrill’, ‘Ride Along with MRF’, ‘MRF Rain Day’, ‘MRF Super Fan’, ‘ACE of PACE’, etc.
That being said, the agency also managed MRF Tyres’ media planning and buying for the ICC Men’s Cricket World Cup 2023 on Hotstar.
In its 12th year of association, the agency remains committed to elevating MRF’s digital presence by harnessing its expertise to boost brand awareness and engagement by creating interactive content tailored to MRF’s target audience across various social media platforms and amplifying media outreach through both organic and paid campaigns.
Additionally, EC will continue to manage MRF’s website, ensuring regular updates, maintenance, and defect fixes, along with overseeing hosting and domain management alongside managing the comprehensive Media Planning and Buying for the brand across digital media channels including OTT.
Commenting on the development, Bhawana Daga, VP- Growth, Experience Commerce, said, “We are excited to extend our partnership with MRF Tyres. Over the past decade, MRF has become a key part of our agency family. The continuity of having the same dedicated team manage their account has allowed us to develop an in-depth understanding of their brand ethos and marketing needs. This long-term relationship has fostered a deep synergy, making it both rewarding and stimulating to work on their diverse campaigns. Our goal remains to deliver innovative digital and media solutions that enhance MRF’s market presence and drive sustained growth.”
