Following a competitive multi-agency pitch, Cheil Network’s full-service digital native agency, Experience Commerce (EC), has won the social media mandate for Indo Nissin Foods’ Nissin Geki Korean Noodles.
Being one of the pioneers in the instant noodles space with a range of renowned brands including Top Ramen and Nissin Cup Noodles, Indo Nissin Foods has introduced Nissin Geki, a fiery new line of instant noodles inspired by the bold flavours of Korea in 2021 and is now aiming to enhance its digital presence and brand visibility across various social media platforms.
As part of this partnership, Experience Commerce aims to elevate Nissin Geki’s digital presence by deploying targeted social media initiatives designed to enhance brand awareness, engage the target audience, and drive organic growth across platforms such as Instagram, LinkedIn, Facebook, and YouTube.
That being said, the agency’s approach encompasses diverse content formats, from captivating reels and how-to videos to interactive user-generated campaigns and moment marketing strategies.
Additionally, Experience Commerce is also committed to fostering an environment conducive to audience interaction, sharing, and advocacy, thereby extending the reach and visibility of Nissin Geki Korean Noodles, which is widely accepted by young K-lovers and nurturing a community of fervent loyalists, with the ultimate objective of establishing unparalleled brand equity in the long term.
Commenting on the partnership, Daisuke Okabayashi, Vice President of Marketing, Indo Nissin Foods, said, “Today, Nissin Geki Korean noodles stand as the preferred choice among young K-Lovers, boasting bold hot and spicy flavours. The immense love for Korean noodles among enthusiasts is evident. Since 2021, we’ve experienced consistent growth, and we’re now poised to accelerate our trajectory even further. It’s paramount for us to align with a strategic partner who deeply comprehends our brand ethos and can craft compelling campaigns across social media platforms. Our decision to collaborate with Experience Commerce is a strategic one; we trust in their expertise and approach, and we’re confident they will not only deliver the desired results but also contribute significantly to our aggressive growth plans.”
To this, Meera Ghare, Vice President and Business Head, Experience Commerce, added, “Partnering with Nissin Foods presents a thrilling opportunity for us to leverage our agency’s expertise and market acumen to drive exponential growth for the Nissin Geki Korean Noodles brand. With our collective focus on capturing the imagination of today’s youth and young adults, particularly Gen Z who are K-Lovers, through dynamic and immersive social media content, we aim to revolutionize the narrative surrounding Korean-style noodles in the Indian market.”
