Experience Commerce, the integrated digital agency within Cheil Network, has secured the digital, social and media mandate for EVEREADY Industries India’s battery, flashlights, and lighting business units.
As part of the mandate win, the account will be managed by the agency’s Mumbai office, who will offer the brand a slew of services ranging from social media management, online reputation management (ORM), SEO, website maintenance, and comprehensive media planning and buying.
Being one of India’s heritage brands in the battery segment and holding an over 50% market share in the country currently, EVEREADY, who has been an integral part of the Indian advertising landscape across generations is now focussed on setting new benchmarks in innovation.
Hence, as part of this retainership, Cheil’s Experience Commerce aims to elevate EVEREADY’s digital presence, spotlight manufacturing excellence backed by globally benchmarked technology platforms and boost the brand’s digital presence, engagement and revenue by leveraging its expertise in enhancing brand awareness and engagement.
The agency also plans to create interactive content tailored to EVEREADY’s target audience across various social media platforms, amplifying media outreach through both organic and paid campaigns and assume the responsibility of managing the brand’s website and rolling out regular updates, maintenance, and defecting fixes, alongside hosting and domain management therein.
Centered around enhancing brand visibility and fostering engaging social interactions, the integrated digital agency will also expand EVEREADY’s digital footprint across platforms like Facebook, Instagram, YouTube, and LinkedIn aiming to connect effectively with the brand’s diverse audience.
Additionally, it will also utilize cutting-edge tools and insights to craft tailored social media strategies and high-impact campaigns designed to resonate with EVEREADY’s audience base for it strives to create immersive brand experiences that drive revenue and engage consumers.
Commenting on the win, Andrew D’mellow, Vice President- Business Development, Experience Commerce, said, “We are thrilled to embark on this journey of growth with our new partner EVEREADY. This partnership is a testament to our commitment to delivering integrated services and driving meaningful engagement for brands. With our expertise and EVEREADY’s forward-looking approach, we are poised to elevate EVEREADY’s digital presence to new heights.”
To this, Anirban Banerjee, Senior Vice President and SBU Head, Battery and Flashlight, EVEREADY Industries India, added, “As a brand deeply rooted in innovation and consumer-centricity, EVEREADY continuously evolves to meet the changing needs of our audience. We recognize the pivotal role of digital in our growth journey and are delighted to join forces with Experience Commerce. Their passion and expertise align perfectly with our vision, and we look forward to achieving new milestones together.”
