Tonic Worldwide, a digital-first creative agency, has roped in Kiran Mandrawadkar as Business Head- South.
In this role, he will spearhead business growth initiatives and strengthen key alliances across the region.
Before this, he served in a similar role at Ethinos from May 2022 to September 2024. In this role, he was leading and developing digital business for the south team, business development of a newer clientele, along with business management and growth/revenue generation.
Previously, he was Director- Digital Solutions at Disha Communications from April 2017 to May 2022. In this position, he was responsible for providing integrated marketing communications services to brands, government organisations, and team management and training, among others.
Earlier on, he served as Associate Business Director- Digital (GroupM- L’Oreal Business) at Maxus Global from January 2017 to April 2017. Prior to this, he served as Senior Group Head- Digital Solutions at Isobar (now part of Dentsu Creative Isobar) from September 2014 to December 2016.
Before this, in his previous tenure with Disha Communications, he was Founding Member/ Business Head- Digital from March 2012 to August 2014.
Earlier, he was associated with Beehive Communications as Brand Consultant– Digital Solutions from October 2009 to February 2012. In the past, he served as Corporate Account Manager- South and West Markets at Jobstreet from October 2005 to September 2009.
Commenting on his appointment, Mandrawadkar, said, “I’m excited to join Tonic Worldwide, a company I have long admired for its pioneering work. I look forward to collaborating with the founders and senior leadership team to create impactful work while driving business growth and success. Leveraging my experience and skill set, I am eager to contribute to the ongoing expansion of the business.”
Speaking on the development, Chetan Asher, Founder and Chief Executive Officer (CEO), Tonic Worldwide, said, “We are delighted to have Kiran Mandrawadkar join the Tonic Worldwide family. His deep industry experience and proven ability to drive business growth will be invaluable as we continue to scale our operations in the South. We look forward to working with him as we continue to deliver innovative solutions for our clients.”
