Escape Plan has announced a partnership with HRX, the fitness brand founded by Hrithik Roshan and Exceed Entertainment, to launch a co-branded line of premium travel gear.
The HRX x Escape Plan range has included luggage, organisers, and other travel essentials, blending performance, style, and utility. The products have been available through Escape Plan’s own and partner platforms, along with offline stores.
Escape Plan has achieved a Rs 100 crore annualised run rate within three months of launch, with over 20% of sales coming from offline channels. The company has also planned to expand to 100 stores over the next 18–24 months.
Hrithik Roshan, Actor and Founder of HRX, has said, “With HRX, our mission has always been to fuse purpose with performance. I’ve seen firsthand how the right travel gear can make all the difference on a journey. Hence, envisioning and creating a range of travel gear with HRX only made sense.”
Abhinav Pathak, CEO and Co-founder of Escape Plan, has said, “This partnership with HRX is a strategic step in our mission to redefine travel essentials for India’s next-gen consumers. We are excited to be working with the HRX Team in scaling the Travel Essentials Category, particularly Luggage. This partnership brings together the best of modern utility & fashion-forward luggage along with HRX’s wide cultural relevance, creating high-performance products that meet the aspirations of today’s travellers. I view this as the start of a category-defining play in the travel gear market.”
He has further added, “Reaching Rs 100 crore ARR in just three months has been an encouraging start for us. It reflects the strong potential of the category and the trust of our customers. Building on this momentum, our next goal is to scale to 100 stores over the next 18–24 months.”
Afsar Zaidi, Co-founder of HRX, has said, “At HRX, we’ve consistently aimed to merge utility with emotion — creating not just products, but tools for transformation. What stood out about Escape Plan was more than just their products, it was the design sensibility, the sharp clarity of the founders, and an overall sense that this was something different. This partnership felt intuitive. I believe in what they’re building, and we are excited to be part of this next chapter.”
