One of the leading media agencies under Omnicom’s media vertical- Omnicom Media Group, PHD has elevated Eileen Ooi who was associated with OMG Malaysia as CEO, has now been elevated as Chief Executive Officer (CEO) for PHD’s Asia Pacific region.
In her new role, she will be responsible for leading PHD business operations across APAC and working with clients from many of the world’s well-known brands, including Volkswagen Group, CHANEL, Diageo and Singapore Airlines.
That being said, Ooi’s successor is anticipated to be announced in Q4 and until then, she will continue to serve as CEO of OMG Malaysia and will be responsible for managing the company to ensure a smooth transition and ongoing progress.
She will report directly to Tony Harradine, CEO, Omnicom Media Group, APAC, and Guy Marks, CEO, PHD Worldwide.
This appointment highlights OMG’s dedication to internal promotions and reflects her track record in building businesses through robust client relationships and a steadfast focus on growth and innovation.
As per the company, she has successfully transformed OMG Malaysia into a formidable force to be reckoned with, which is also evidenced by OMG Malaysia being named Best Performing Media Network by RECMA earlier this year, with PHD Malaysia and OMD Malaysia claiming 1 and 2 spots, respectively, in vitality.
On the back of strong new business conversions for clients including CelcomDigi, Tyson Foods, and Vinda, and impressive client retentions for HSBC, Beiersdorf, and Wipro Unza, the network also saw their strongest employee engagement scores.
She actively contributes to the broader advertising industry by participating in local and regional speaking engagements. Recently, Ooi was re-elected as President of the Malaysian Digital Association (MDA).
Tony Harradine, CEO, OMG Asia Pacific, said, “Eileen has a unique ability to identify strategic opportunities and effectively converting them into tangible results. Under her visionary leadership, OMG Malaysia has undergone a remarkable transformation, achieving significant business growth, with client and employee confidence at an all-time high. With her cumulative experience as well as her understanding of the business needs at PHD and the group-level, Eileen will successfully steer PHD Asia Pacific towards a new era of growth.”
Guy Marks, CEO, PHD Worldwide, said, “PHD promises our clients that we will help them outthink, outpace, and outgrow the market.”
“With her record of driving growth for her clients and her agency alike, Eileen is the ideal choice to ensure that PHD APAC delivers on that ambition. She’s a practitioner with an eye for detail, she moves at pace and is a fierce collaborator – all things that will make her a great partner to our clients in Asia Pacific. I am excited to work with Eileen to make PHD’s new proposition, ’Intelligence. Connected.’ a reality in the region, delivering a competitive advantage for our people and our clients,” he added.
