Full-service advertising and marketing agency- Efficacy Worldwide has become the Media Agency of Record (AOR) for Hero Moto Corp’s bicycle manufacturing company- Hero Cycles after a rigorous multi-agency pitch.
Under this association, the agency will be responsible for taking the brand’s presence and marketing initiatives to new heights with a fresh approach.
Known to be a trailblazer in the industry, Efficacy Worldwide since its launch in 2021 has consistently delighted its customers comprising brands like Kohler, Foundit, Suzlon, Omega, Rado, Hero Motocorp, LG, Zee Learning, Eeve India amongst many more using great data, content, and insights as the backbone.
Aligned with Hero Cycles’ vision, Efficacy is now set to provide its marketing and advertising services (TV, Print, Digital, Radio, Outdoor, Cinema and other allied services) with the impetus it needs to make its indelible mark on the industry.
Commenting on the win, Rohit Sharma, Chief Marketing Officer, Hero Cycles, “With this partnership, we aim to captivate our target audience with compelling marketing campaigns that highlight the brand’s unique value proposition. Efficacy and its expert team are aligned with our objective to take Hero Cycles to a different level. We’re hopeful to leverage their expertise to build a fresh brand identity.”
To this, Vishnu Sharma, Founder and CEO, Efficacy Worldwide, added, “Partnering with Hero Cycles, a name synonymous with quality and innovation, is a great opportunity for us. As they continue to lead the market, our focus will be on driving impactful, multi-channel campaigns to amplify the brand reach. We will optimize the brand’s presence across all media platforms through targeted and impactful campaigns.”
