EaseMyTrip has appointed Manmeet Ahluwalia as its Chief Marketing Officer, bringing him on board to lead brand strategy, customer engagement, and marketing innovation across India and key international markets. The appointment has been formalised in a recent stock filing.
The company has stated that Ahluwalia has brought over two decades of experience across Expedia, Thomas Cook, Yatra, and the Singapore Tourism Board, and has led campaigns such as Daddy of Travel, What a Pleasant Surprise, and Travel Like a Champion, the last of which marked Expedia’s partnership with the UEFA Champions League. EaseMyTrip has also said that he has worked across APAC, EMEA and NORAM, integrating performance, content, and MarTech-driven strategies.
On his appointment, Ahluwalia, CMO, EaseMyTrip, said, “My mandate at EaseMyTrip is clear, elevate the brand while reinforcing our commitment to customer-first innovation and seamless travel experiences. This vision directly aligns with my belief that marketing must forge meaningful connections. I am focused on leading the team to solidify our market position, explore impactful avenues for engagement, and deliver strategic growth that resonates deeply with travellers across India and beyond.”
